No matter what type of business you have, you must target a specific market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely.
What Is a Target Market? A target market is a group of people who have related characteristics and need, and to whom you direct your marketing and product efforts. It’s …
No matter what type of business you have, you must target a specific market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined market, you’re taking shots in the dark and just hoping that you’ll find people who will buy. You have no real idea if you’re aiming too high, too low, or in the wrong direction entirely. Read More