The most important thing to put your effort into is MLM prospecting and recruiting and generating free multilevel marketing leads on demand. Networkers make their real money by prospecting and recruiting. Sales of marketing tools and systems will make commissions for you, but by recruiting new members onto your team, you will be leveraging their time to create a residual income for yourself. The goal in your MLM prospecting is to create more leads than you can potentially deal with yourself. To accomplish that, you need to pay attention to what top MLM earners are doing.
To take your business to a higher level you’ll have to consistently present your business to new individuals who are interested in it. For those who aren’t experienced at marketing or sales, this can be an intimidating task. The first thing those involved in MLMs are taught is to attempt to market to their friends and family, known as your warm market. Sometimes that works and for most people it often doesn’t. And quite often it creates an environment where your family and friends are uncomfortable around you because you push your business on them and they don’t want to hear about it. Obviously that is not a good situation.
The important point here is that before long, you most likely are going to run out of people you know that you can market to. At that point you have to start approaching people that you don’t know. Now comes the real challenge, and the one that will make or break your new business venture. You will have learn how to generate high quality leads for your MLM sponsoring so you can create a lasting downline for your team. The best way to make this happen is to find an online multilevel marketing lead generation system that trains networkers on target marketing.
With billions of internet users scouring search engines daily, there is a lot of ripe fruit out there for MLM prospecting. The trick is to find out how to get your opportunity in front of the right people and attract those who are sincerely looking for income-making opportunities like the one you are promoting. The best marketing techniques to use for multilevel businesses today are those that target specific markets and generate free leads from the Internet.
Many top MLM earners generate free multilevel marketing leads using various online marketing methods. For those doing online network marketing today, networkers need to take MLM tips from these leaders and do what they do.
Start by researching keywords that are being entered onto search engines by the group of prospects you are target marketing. Next you can post videos on social media sites like YouTube, Metacafe, Kewego, and Viddler that are aimed at your target market, set up blog sites and write informative content that provides valuable information to the market group you are focusing on, and write articles about ways they can make more money and submit them to top article sites like EzineArticles.
Target marketing strategies can also be utilized by using online social media sites. Focus on getting messages out on Twitter and Facebook to specific groups of potential prospects, but do it without spamming everyone with some sales pitch. There are many other excellent marketing skills MLM leaders use, but the bottom line is, effective marketing online will bring highly qualified targeted traffic to your website, and quality targeted leads are far better than quantities of leads that have no interest in what you offer.
A very important thing to keep in mind when establishing yourself with your online marketing is, make sure you aren’t just another one of the masses who are selling get rich products and ideas. You have to differentiate yourself.
This can be accomplished by practicing the now popular relationship marketing concept of attraction marketing. Make yourself of value to others looking for solutions to their problems and you will develop lasting relationships where people will trust you when you make recommendations to them about what lead systems to use, what online marketing tools to employ, and also what multilevel teams to join.
There are excellent attraction marketing systems where networkers can get training and MLM marketing secrets and resources how to take your network marketing business to the next level. Six months from now you could be one of many MLM success stories, or your business can be in the same place it is today. You have to decide for yourself that it’s time to move forward.
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Blog
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If you want to take your multilevel marketing business to a higher level, then you need to start spending most of your available time building your business, and focus the most on only doing things that move your business forward. MLM success can be yours if you choose to adopt the marketing tactics that top MLM industry leaders employ to build massive downlines and lasting residual and passive incomes.
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Increase Customer Satisfaction with Joint Venture Marketing
How do you not only make your customers happy, but keep them coming back for more? Well, for one, deliver on your promises. That’s always a good start. Two, make sure your prices are competitive and your product is of the highest quality. And three, refer them to other great businesses, especially those that compliment your own.
Why would you help another business by referring your customers to them? To build customer trust, loyalty and overall satisfaction, that’s why. And joint venture marketing allows you to do just that. By entering into a joint venture marketing agreement, you and your joint venture partner have the ability to not only cross-advertise, but more than double your business and build your lists while you’re at it. It sounds too good to be true, but it isn’t! What it really comes down to is building relationships, which is at the heart of every joint venture marketing partnership and simultaneously, the result of every effective, well executed one.
By building a strong relationship with your joint venture marketing partner, you are establishing trust amongst peers. Gaining the respect of other business owners is critical if you want to survive as a successful business owner yourself. In turn, those who respect and trust you will also want to be connected to you, will recommend you, and hopefully will want to do business with you. And if they want to do business with you, odds are, so will their customers. It’s kind of like an investment and the return is more customers.
Once you have entered into a joint venture marketing relationship, you can work together with your joint venture marketing partner to not only increase the satisfaction of your current and existing customers, but also work toward building each others business by sharing your lists and recommending each others products and/or services. You may even want to consider offering a joint special for “customers of business X only”. In other words, your partner’s customers receive a discount when they purchase your product or service, and vice versa. This is not only a great incentive, but a tried and true tactic for successful joint venture marketing.
Once your customers see firsthand just how wonderful your recommendation is, their trust in you will instantly rise and your credibility will be further established, making it easier to keep these customers coming back. And that is another plus to joint venture marketing. The happier your customers are with you and the more satisfied they are with your recommendations, the more likely they are to give you repeat business. A happy customer is a return customer and customer satisfaction is the key to customer retention.
Again, joint venture marketing is all about building relationships and establishing trust. Once you gain the respect of your peers you can then commit to a joint venture with someone you believe and who believes in you. If you can do that, you will increase customer satisfaction and your business can and will be a success.
Joint Venture Marketing for Newbies
When your business is a success, it’s easy to convince others to work with you. But when you are just starting out, establishing a joint venture marketing relationship can seem down right scary. In order to set yourself apart and attract potential joint venture partnerships, you will have to be willing to give a little more than you will get, at least in the beginning.
When seeking out potential joint venture marketing partners, you will want to reach out to businesses with proven track records. As you are starting to build your business and establish a strong online presence, it is best to connect with others who are experienced, have a strong customer base, and who know how to maximize profit. If you want to be a success, surround yourself with success!
Although it may be difficult not to, try not to get discouraged if your prospects aren’t exactly knocking down your door to take you up on your joint venture marketing offer just yet. It may take some time before you find someone who is willing to team up with you and take a chance on your business. But you can increase your chances by making them a great offer.
For instance, a well-established, successful online business owner would never settle for less than 50% of all joint venture profits. While they may have a good reputation on their side, potential partners may be looking for more. That’s where you come in. As a newbie, you can make an offer that may not be as financially lucrative for you, but may be worth the hit in order to connect with successful business owners in your industry and gain visibility and exposure. Maybe offer a 60/40 deal, offering your potential partners a bigger piece of the profits. Think of it as an investment. You will gain valuable advice, build strong relationships, grow your list and increase your customer base. That is worth far more than cold hard cash for the new online business owner. Your business will be a bigger success because of it and you will be a better business owner for it.
Also, seek the advice of your potential partners and industry peers. While they might not all be ready to take a chance on you, it will be beneficial to introduce yourself to them. Let them know who you are what you do and how you look forward to being as successful as they are. Not only will they appreciate the compliment (who doesn’t, right?) but they will surely remember you when your business takes off. And who knows, maybe then they will be asking you for a favor! That’s why it is also very important not to burn any bridges. Even if you don’t exactly receive the warmest reception or kindest response to your joint venture marketing query, make sure you do not react in a way that is unprofessional. Take the high road and thank those who respond to you, good or bad. You never know when your paths might cross again and you will want to maintain the highest level of professionalism possible as you establish and continue to grow your business.
Three Reasons to Consider Joint Venture Marketing
Joint venture marketing can prove to be extremely beneficial for almost any business owner. It’s a great way to join forces with other businesses and build mutually beneficial relationships both within and outside of your industry.
While there are a number of good reasons to consider joint venture marketing, there are three basic reasons that truly outline the main goals and purpose of every joint venture marketing opportunity. They include combining resources, gaining opportunities and maximizing profit.
Combining Resources
When entering into a joint venture marketing agreement, one of the greatest benefits will be gaining access to additional resources. By partnering with another business/business owner, you will ultimately be combining your resources to make this joint venture work. That means the possibility of more funds, more visibility and thus, more business. You will both especially benefit from sharing each others lists, allowing you to instantly double, possibly triple your potential customer base.
As an intelligent business owner and strategic marketer, you probably already know all too well the importance of a quality list and have the experience of building your own. A joint venture marketing agreement is a great way for the parties involved to take some of the work out of building a list, and allowing more time to focus on building your actual business.
Gaining Opportunities
With joint venture marketing, you will not only gain a strategic business partner, but you will also gain business opportunities that you may otherwise never have had. For instance, combining resources may provide you with the opportunity to purchase more expensive advertisements and more expensive advertisements may lead to a larger pool of potential customers due to greater visibility and distribution. You will also gain the opportunity to reach members of your partner’s list, a valuable tool and resource with built-in credibility. You will have the advantage of reaching people that already know and trust your partner and/or their message. It’s a domino effect. Just as one investment leads to another so does opportunity.
This may also be an opportunity to build strong, professional relationships. Building relationships within your field, with both clients and your peers, is extremely important and a key ingredient to success. The more others trust you, the more likely they are to do business with you. And that is an opportunity you never want to miss.
Maximizing Profit
The goal of every business is to make money so by default, when you join two businesses together, the ultimate goal is, well, to make more money! By combining resources, you will gain the opportunity to reach a greater audience and when you reach a greater audience, you have the automatic potential to increase your customer base and maximize profit.
You see, it’s all interconnected. You want to be successful and so does every other business owner out there. So why not join forces to make it happen? Joint venture marketing gives you and your peers the opportunity to work together with a common goal in mind. Whether you offer complimentary services or sell similar products, a joint venture marketing plan can and will help bring you and your partner success.
Tips for Creating A Joint Venture Marketing Agreement
Before entering into a joint venture marketing agreement, consider the following five steps as a strategic guide for coming up with a plan and agreement that will work for you.
Step 1: Research potential partners.
Make sure that you do a little research on those you think you might want to reach out to as potential joint venture marketing partners. For example, if you sell printers, you might want to consider partners in the ink industry or maybe even paper distributors. Whatever the case may be, narrow down what it is you are looking for before you decide on who it is you want to work with. Once you have your choices narrowed down, then do some research on who is the best in their industry. If you’ve decided to go with a paper distributor, find out who has the highest sales and the best reviews. After all, you’ll want to know the best if you want to be the best.
Step 2: Open the lines of communication.
Now that you’ve decided who you would like to work with, you’ll have to take the first step in building the relationship. Open the lines of communication by sending an initial email and follow it up with a telephone call to make it more personal. You’ll want to introduce yourself, explain what you do and why you are contacting this person. Gaining that initial contact can be the most difficult part, but it is only half the battle. Convincing your potential partner just how lucrative a joint venture marketing opportunity can be will be your next challenge.
Step 3: Define your goals
If all goes well, you will have used your business savvy and marketing expertise to turn your once potential partner into a teammate. Now it is time to get down to business and begin thinking about the goals of this relationship and how you will reach those goals. Hammer out all of these details now so that you can focus on the success of your campaign without getting tangled in the details later on. Be sure to define your goals, set your strategy and most importantly, get on the same page.
Step 4: Know your role
Discuss what you expect out of this relationship, both personally and professionally. You will want to be perfectly clear as to what is expected of each of you. Decide from the beginning what your roles will be. Will you share all responsibilities? How much is to be expected from each of you? Also, make a list of dos and donts, outlining what will and will not be acceptable as part of the agreement. Again, you will need to be on the same page with your joint venture marketing partners and work as a team in order to be successful.
Step 5: Stick to the plan
Once you have discussed what your goals are, what your strategy will be and how you plan to execute the best possible joint venture marketing plan, it is critical that you stick to the agreement. In other words, be true to your word and expect the same of your partner.
A well organized, well thought out joint venture marketing agreement will produce results every single time.
Joint Venture Marketing Dos and Donts
While joint venture marketing can be a lucrative business move for most any business owner, there are some crucial “dos” and “donts” to keep in mind. Here are some helpful tips to consider before you set out on your joint venture marketing adventure!
Do team up with someone whose business compliments yours. You will want to make sure your joint venture will be complimentary for everyone involved. For example, if you were a painter, you wouldn’t team up with a chef to cross advertise your services. You would be much better suited teaming up with a carpenter or paint brush salesman. The same logic applies to online marketers. Team up with others whose work is complimentary to yours. This is the best way to make the most out of your joint venture by cross-advertising, combining your lists and offering joint services and/or offerings.
Do partner with someone you trust.
Not every joint venture marketing team is made up of friends. In fact, it’s not usually a good idea to mix business with pleasure. However, it is extremely important to make sure you are partnering with those you can trust. You must be able to trust your joint venture marketing partners as responsible business people with proven track records. Do they have a strong customer base and a committed clientele? Is their product or service something you believe in? These are critical questions to ask yourself before attaching your name, your business, and your reputation to a joint venture marketing opportunity.
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If you intent to have a successful business, you must have effective marketing plans and strategies. Knowledge of your market needs and changes is also very crucial. These are a few of the tools that help business owners to reap great rewards for their efforts. In addition to having effective marketing and selling tools, business owners should always be equipped with the best communication tools. One of the most efficient channels of communication we have today is the internet. In addition to communicating to their customers and selling products online, business owners can now roll out online marketing campaigns. To enjoy multiple benefits business owners should always rely on a professional online marketing company.
The benefits of relying on a professional online marketing company are quite many. With the right expertise, businesses can always enjoy impressive returns on their investments. To ensure that they get value for their money, here are a few of the factors business owners should always consider prior to paying an online marketing company:
Your set goals and objectives
Just like ordinary marketing plans, online marketing campaigns are usually done to achieve certain set goals and objectives. Whenever people are selecting their source of professional online marketing expertise, they must always consider their goals and objectives. The experts you settle for must have the skills, ability and will to provide you with the perfect online marketing services for your business.
Track of record and expertise
Choosing the right source of online marketing services may not always be easy. There are many experts who claim to provide superior quality online marketing services. Before any business owner chooses to rely on a marketing company, they must take time to ascertain whether their expert has the ability to provide the services they claim to give. To ensure that they get the best, clients should always check the track records and expertise of their marketing service providers.
Is it cost effective?
Marketing is supposed to be an ongoing process. The success of most businesses is usually determined by the efforts marketers, advertisers and sellers put into their work. When you are planning to roll out a marketing campaign, selecting your preferred marketing services provider should not be the only critical task. Before any person chooses to pay for marketing services, he or she must consider the cost. If the cost is too high, business owners can opt to train their own experts to reduce their budgetary costs.
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Like everything else in your venture, marketing your business is fundamental decision that always starts with a plan. In order to come up with an effective marketing plan, you need to understand the planning process and come up with the right marketing mix.
The Marketing Plan
The marketing plan is a way of putting down into writing your marketing goals and objectives as well as the specific actions that enable your small business to achieve them. Before you actually start marketing your business product or service, you to make sure this important document has been carefully completed and reviewed. A marketing plan contains the description of the product or service, information on your target customers or clients, relative position of your competitors, pricing and promotion strategies, distribution schemes, and marketing budget.
Planning Process
When coming up with a marketing plan, you usually undergo two planning phases.
The first phase of the planning process involves evaluating the current product or service and how past marketing strategies (if any) had succeeded or failed. This retrospective analysis in planning allows you to identify, which areas you need to focus on. This evaluation also includes assessing your own position in the market and those of your competitors as well.
The second phase of the planning process is setting up your marketing objectives and strategies. In this portion, you establish specific actions to be undertaken in marketing your business product or service.
Marketing Mix
Your marketing plan needs to look into several key areas. These can be covered by formulating the right marketing mix. The marketing mix is a set of variable known as the four P’s of marketing. Determining the optimal combination of these four variables is essential for success in marketing your business. These are:
1. Product. Your product or service should genuinely satisfy your target customer’s needs or wants and should distinctly stand out from those of your competitors.
2. Price. A good pricing strategy considers your product’s perceived value to the target customers. It also takes into account the pricing approach of your competitors.
3. Promotion. Successful marketing strategies always include the right promotional plan for the type of product or service that reaches the target customers.
4. Place. Location is always an essential element for success in any business venture. Marketing your business in the wrong place is a waste of resources you should avoid.
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The Internet has changed the way we live. The changes are expected to continue and even accelerate as technology improves and the pricing of telecommunication infrastructure decreases. The way we do business is also undergoing a dramatic change. Doing business on the internet now involves an ever-expanding array of strategies and techniques. Every organization realizes that it imperative to have an internet component. However, despite the recognized importance of being on the internet, there is still no standardized way of teaching courses in online marketing.
The situations are indeed very complex as there are so many different parts to the online marketing process. Internet marketing will present opportunities for the marketing professional, with knowledge of the online process.
It is very easy for the untrained person who ventures into doing business in the internet era, to be easily overwhelmed, especially by the wide and varied activities that may be involved or associated with online marketing. In that respect, some structure and formality should be introduced into developing courses in online marketing.
There is no definitive answer as to what must be included in any courses when promoting on the internet, and it may be impossible to include all aspects, but what appears to be fully understood and by no means under-appreciated is the ever-increasing importance of online marketing. Is marketing a skill or a science as it applies in the online world?
The answer appears to be something of a blend of both disciplines. Still a relatively new area, there may be some structural changes taking place as more educational institutions are beginning to offer courses in marketing on the internet. One particular University offers a very extensive program that includes over fifty different sections that run the gamut from email marketing to pay per Click Advertising.
You may now ask, if knowledge of all disciplines are necessary? Again there is no simple clear-cut answer or solution, but a lot may depend on the focus desired. Many people have become successful by focusing on one or two areas, but how do you decide the area on which to focus. Again, this is where the skill of evaluation comes in.
With more formal structures in place, it may be easier to replace the trial and error situations, which can be devastatingly expensive. The success rate of people who take courses in Internet marketing is extremely low. There may be several reasons, for this, some may be mostly which they tend to participate is not matched with their personality and other reasons are because of the inferior quality of the course material which was not designed to teach or instruct anything, but simply to generate income for the publishers. The online market is still unregulated, so the question now becomes how or who should regulate it.
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1. Introduction
1.1 What is marketing?
According to the Chartered Institution of Marketing, “Marketing is the process that identifies, anticipates, and satisfies customer requirements profitably”. Broadly categorizing, a firm either markets goods or services. Services are intangible, perishable, variable, and inseparable. As the primary feature of a service is its intangibility, it should be marketed with proper planning. The growth of service sector industry has been increasing year by year. The government sector, hospitals, insurance and banking companies, law firms and the innumerable consultancies are all examples of service sector industry.
1.2 Classification of Offerings
A firm may offer any one or more of the following offerings in the market:
Pure Tangible Good – These are the core tangible products like books, furniture, soap, or toothpaste. No services are provided along with it.
Tangible Good along with services – These consists of tangible good and one or more services attached to it. There are many examples to this kind, like gadgets, laptops, cars, which also offer their intangible services like customer care, delivery, and repairs.
Hybrid – This kind of offering are characterized by equal proportion of goods and services. One such example are the restaurants where the food is the product and the hospitality and customer service forms the service and both are equally proportionate and important and are bundled together to form the overall product.
Service accompanying minor goods and services – The major portion of this kind of offering is the service and it is combined with small portions of the tangible product. A classic example of this is when a person buys the air ticket. The transportation is the service for which he paid the amount, but the flight transportation also includes food and other services which make the customer experience more enjoyable.
Pure Service – This entails only the service part and no goods are attached along with it. Such kind of offering is the spa or massage which is a pure service and no tangible offering is attached to it.
Having to market a product is an extremely different concept when compared to services marketing. The marketing strategies that are involved in marketing goods and services also vary to a considerable extent. Becoming a part of the market and having to popularize a business involves several different marketing strategies. These strategies should be carefully planned, effectively implemented, monitored, and then revisited to ensure that it fetches the desired outcome. Thereafter it can be decided whether the same strategies should be continued or does it need any amendment. A calculated risk is always better than an unorganized plan, which is why ‘planning’ is a vital step to marketing success.
2. Defining the Offering
There should be clear and distinct picture of what is being offered to the customers. It is thus important that the following questions needs to be atomically answered before beginning to roll the dice.
2.1 What to Offer
Before even trying to decide what service to offer to the customer it is imperative that the firm understands the customer needs and their behavior and for this, a market research definitely helps. The market research should be conducted not only in the prospective customer base but also in the competitor base.
Conducting research in the prospective customer base gives the firm an idea about the following:
• Customer needs and expectation – Questions which fall under this section is: What are the customer needs and what are his expectations? Are his needs being met? If there is a gap between the customer needs and his expectation, it has to be taken into consideration and the service that the firm will offer should fill that gap. If there is no gap still the service should be designed in way that it exceeds the customer expectations.
• Way to bundle the service – It helps in forming a complete service offering, helps in understanding how to project that service in the market and how to sell it.
After the market research has been conducted, the firm then decides what ‘ingredients’ should it put in the offering basket so that it only has a competitive edge over other similar offerings in the market but it also lures the prospects and engages the customers.
2.2 Whom to Offer
Markets are not homogenous and a firm cannot connect with all the customer segments at once. It is important to divide the population into discreet groups so as to acquire results. This also ensures that the required message reaches those that require the service. Hence it becomes vital to decide those segments in the market which can be served effectively by the firm. Deciding on the exact target segments solves many implications which are later raised due to improper plan. Depending on the segments thus decided, marketing, sales, and promotional plans are laid out. If the firm goes wrong in this phase, then all the efforts and resources which are thus involved in marketing and sales are wasted. There are certain questions which need to be answered at this stage:
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Owning a franchise can be an investment but it certainly gives you a jump start above the competition and you can position yourself quickly and professionally in the market as a real company. While you have got the training and marketing material and are ready to position your company professionally with a branded van, business cards, brochures, great equipment and using industry’s best practices, you may still not be in a position where you can start to acquire new customers easily and affordably. So the obvious question – I am ready to work but where is my first customer? In working with franchises, we found that though the corporate office is a strong backing for the franchisee in every operational matters of business, marketing definitely appears to be a hard nut to crack for the local franchise owner. Even if the corporate office does help in marketing, it’s not enough and there appears a need to branch out from the corporate style marketing and come up with an independent marketing plan for the franchise owner.
The corporate office can provide you marketing material and limited marketing support but that alone does not really suffice in acquiring new customers amidst overly competitive local markets. Franchise owners, who are a husband-wife operations or family run business, generally lack a marketing team or an effective marketing plan that can bring in fresh business. One of the best sources to get fresh business is by marketing on search engines and social media which is not given enough importance or in more cases done nonetheless not very effectively. In this economy, it’s the right time for the franchisee to take more control of their marketing and start to have their own web presence and internet marketing plan independent of the franchisor company.
Here are 5 simple marketing tips for franchise owners that might turn out to be of great help:
Owning a Website: Lot of franchisor companies have a common (corporate) website and allow you as a local franchise owner to have a micro-site (couple of pages or a landing page) with your contact information on it to keep things under control. The other 95% of the website is all corporate. Sure the video with CEO’s message, company history and other relevant information is great to have but is just this going to do any good for a local franchise owner? Is a local searcher going to care so much about the details of the company and is just that one landing page going to do the franchisee any good? On the contrary it’s easy to get lost in the corporate website and get distracted with so much information that is particularly not very relevant for a local prospect. For this reason owning a website and optimizing it with localized information is much more beneficial for the franchisee rather than a micro-site embedded in the corporate site and offering enough distractions to lower down your campaign response. In my experience, an independent locally optimized website helps connect and convert local visitors into business much better than a generic corporate site
An Effective Website which is searchable – You got a 10-page, unique design, graphical, nice and professional website designed and spend a thousand dollars on it… is it enough? Consider this an investment if it helps convert your site visitors into business otherwise guess what? Your marketing dollars have gone down the drains! An effective website is one which not only looks professional but achieves your bottom line, serves as a sales funnel and brings in business. Most business owners do not understand this and sit back and relax after getting a website designed and optimized for search engines and think that they are doing all that is needed for internet marketing… not enough! The next bigger challenge is it your site searchable on Google? Can people find it? What keyword is your site ranking for? Are there real people searching that keyword? If you are listed on the top search results for that keyword, and you get clicked, does your website have enough appeal that will capture the prospect’s attention? An effective website and marketing program takes a lot of experimentation before you can commit that you are doing all you can… it’s never enough and it never ends… it’s a continuous process of experimentation to see what works.
Better control of Your Marketing -With a separate website, you have better control over your website and marketing. Be it making simple changes on the website for your marketing campaign, editing coupons or optimizing your website for ranking in local search results… all of which can be made possible only if you have a separate website and full control over it.
Marketing using Google AdWords for Instant Business – We found majority of franchise owners are a bit skeptical about spending their marketing dollars on Google AdWords in this economy rather they would prefer not to do it. Using Google AdWords, there are ways you can lose all your marketing dollars with no results at all and there are effective campaign management techniques that can lead you to business fairly immediately. If you have tried to manage the campaign yourself and not got much business out of it, chances are that it was not done right and chances are that you could not position yourself effectively or your campaign was not receiving highly relevant visits. Google AdWords by far is one of the most effective and fastest ways to get in new customers and immediate business and you have all the control over the campaign i.e. cost, geographies to target, services to advertise and you can track the effectiveness of your campaign. We have had franchise companies less than 6 months in business start with $100/week budget and made close to $400 in business out of it. Now this is a great start even if you make a dollar on every 50c you spent. Keep in mind, the repeat business you generate out of it.
You are a brand; you can generate a good ROI – Franchisors generally advertise on national televisions and other popular media and people can relate to brands while conducting a search. Being a well-known brand in the market, it will be easier for you as a franchise owner to acquire customers as compared to your competition. Even franchise owners fairly new in business can start to generate good business out of search engine marketing and generate good ROI from your campaign.
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If you’re a Marketer, from any field, this site may have the resources you need to get the edge of the next wave of Marketing!
Today, in our current economic climate, so many small and medium businesses are struggling to keep their doors open. The lifeblood of any business is its customers. the stronger the relationship and the touch-points a business has with its customer’s, and meeting it’s customer’s needs, the more profitable that business will be.
Marketing to Mobile Phones will become the new way many marketers can help their business clients not only attract new customers, but retain their existing customer and profit when times are hard. Through realizing the power of text marketing, small to medium businesses can re-establish their customer relationships, and re-invent their approach to their business, for better results.
It’s not hard to learn Mobile Marketing, and the potential to make money mobile marketing, is about to explode. Smartphones change the landscape for SMS Marketing, and on these new devices, the power of text cannot be over-stated.
There are over 5 billion mobile devices circulating the planet! At the end of each one of those devices is a consumer. Forrester, Gartner, and many other analysts have predicted (quite accurately), that Smartphone sales (iPhones, HTC Androids etc) will outsell personal computers and laptops by 2012.
Smartphones change the face of Marketing to Mobile phones. As SMS Marketing messages can now include hyper-linked text directed to online content, a new world of opportunity opens for both the Internet or Online Marketer, and the Small Business owner alike. By leveraging the intimate relationships Small Businesses have with their customers. Compared with those shared between customers and major Enterprises, marketing campaigns via Smartphones can become the glue with which customers can become devoutly loyal to local and Small Businesses.
The new wave of marketing will be a matter of sending a text message online, to a group of potential and existing customers, detailing specifically what that group of customers want. This group will have already provided their numbers to you, or your client, specifically for this purpose. They are qualified and ready to buy!
This method provides the laser-point accuracy in targeting the sale of products to yours, or your client’s market. Marketing to mobile phones can be combined with a host of online marketing methods, to “close the loop” between online marketing efforts, that can qualify a customer well, to sending them a text with a sure fired call to action!
How many of us have a junk folder for email – and delete the lot without opening it?
How many of us delete a text message before we open it?
Think about it.
This does not mean that SMS becomes the new landscape of SPAM. Far from it, there are laws in many countries prohibiting such abuses. This marketing method simply leverages an existing relationship, or an invitation from a new customer to make contact. This is what qualifies the customer or prospect as a potential buyer. As the action is initiated by the customer, they have already demonstrated interest in a specific product or service.
The smart businesses will link their Online presence with their SMS Marketing campaign. They will build customer profiles, and understand what their customer wants, what they like, when they want it, and how they want it. With each transaction a new record is made, and builds upon a customer history, providing the business owner or manager significant insight as to when and what to notify their customer of when they have a special offer for them.
Who wins from all of this? If correctly applied and managed – we all do. The business wins as they know what to provide their customers, and they remain in business. The customer does – as they receive what they want, when they want it. The marketer wins – as the marketer becomes the silent glue to make this all happen.
If you’d like to know more about this exciting new business opportunity, please go to http://www.marketing2mobilephone.com to find out how you can become part of it.
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One of the advantages of being a solopreneur or small business is you can change direction faster than a large corporation; there are no committees or layers of management to consult. It’s just you making a decision.
However, too many small business owners get used to flying by the seat of their pants when it comes to making decisions – particularly decisions about marketing. This can have serious long-term effects on your business. If you don’t do enough marketing and your marketing doesn’t get results, you won’t have a business for long.
Here are 3 reasons why you need a written marketing plan:
1. You put off marketing.
Because you started your business to serve clients, not be a marketer, it’s probably not your favourite activity. As a result, I bet you put it off until other tasks are done. As a result, many days – or even weeks – it doesn’t get done at all.
Then you notice your sales are down. You start to worry. Now it’s time to do marketing. You jump in with enthusiasm – or desperation – working at it until new customers start coming back. Then when you get busy, you start to neglect your marketing again.
This boom and bust cycle can be prevented by creating a marketing plan then applying it consistently.
2. You think marketing takes too much time
Let’s face it, there’s no shortcut. Marketing takes time. From planning a newspaper ad, to updating your website, to getting involved with social media, it takes time out of your busy schedule. You’re probably already spending more time each day than you did when you worked for someone else.
That’s why you need to be as efficient as possible when it comes to marketing. This is where a good marketing plan comes in. Instead of spending time each day trying to decide which marketing activity you should do, you only have to look at your plan to see what’s next. It can also save you money because when a sales rep comes in to sell you advertising in the latest supplement you can quickly look at your plan and say “sorry, that doesn’t fit into my plan.”
In addition, by planning your marketing activities you can ensure that your print advertising, your website, your brochures and your online advertising all work together. When they work in tandem you get better results, which means you have to spend less time.
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