There are many methods of internet marketing for MLM. We will talk about what I feel are the top three.
Top 3 Ways to do Internet Marketing for MLM
There are almost as many ways to market on the internet as there are internet marketers. Maybe not that many but there are quite a few. The three that we’re going to discuss in this article are something that all beginning MLM business owners should start with.
Video Marketing
If you are doing any internet marketing, you should definitely be looking at using video marketing as a tool. Video allows you to connect on a level that no other media can. It can help set you apart from the crowd and raise your credibility with your prospects. Fancy words and elaborate sentences aren’t necessary. Just be open and honest and it will show in your videos.
Video can speed up the process of building relationships with your prospects. Words, photographs, and text can only do so much to connect you with a potential client. Video can help you gain a loyal following very quickly.
The current juggernaut of video marketing sites is YouTube.
MLM prospecting becomes much more powerful when you combine the power of video, with the next two forms of internet marketing.
Article Marketing
Article marketing has been a favorite internet marketing strategy of MLM top earners for years. Some claim article marketing isn’t near as effective as it used to be but we beg to differ. We feel article marketing is as strong as ever if done properly. If you throw up an article that is stuffed full of keywords you’re wasting your time. Google has gotten smarter and so should your marketing efforts.
It will be difficult, if not impossible to increase your search engine rankings without the proper article marketing strategies. Search engine optimization used to be about writing an article with your keyword in it a bunch of times. The algorithms in the search engines have gotten much more complex and much more intelligent.
Your article marketing strategy must now contain well written articles that are keyword optimized, and full of quality content. The search engines are now looking for articles that have a specific key word in them, mixed with related keywords, and relevant content.
An MLM marketing system that combines the power of video marketing with the back linking power of article marketing, needs one more component to be very effective.
Social Media Marketing
Social media marketing is part art and part science. Very few network marketing professionals utilize social media marketing to its full extent.
Social media marketing can be used for many purposes. Driving specific traffic to a website, determining the viability of the product, and a little bit of search engine optimization as well.
Your article marketing and video marketing efforts can get a viral boost from social media websites such as Twitter, Pinterest, LinkedIn and Facebook. The sites now have hundreds of millions of users, watching videos and posting comments on a daily basis. They can supply you with specific demographic information that can be used to target specific prospects.
Internet marketing for MLM leads without the use of social media is missing the boat.
Pay Per Click can also be very effective if used properly and tracked well, but I wanted to focus on free lead generation techniques.
Internet Marketing For MLM Lead Generation
Regardless of which internet marketing method you choose, you should have at least video marketing, article marketing, and social media marketing in your tool belt.
If your idea of MLM lead generation is making cold calls to your warm market, then I need you to put down your rotary phone (that’s a really old phone for those who don’t know) and step into the 21st century. Making a list and calling everyone on it is an antiquated technique.
Using all three of the above, internet marketing for MLM techniques, will boost your business and bring you into the new era of network marketing. Getting leads will become much easier and your business will thrive.
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Blog
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If you are struggling in your network marketing business you have yet to learn internet marketing for MLM. You must bring in enough leads to grow your business. It doesn’t matter what your primary company is, leads are your life blood. The best way we know how to get leads is through internet marketing.
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Marketing is the art of influencing customers and increasing sales and marketing management is the actual process, the practical way in which the techniques of this art is used. Thus marketing management includes everything i.e. any tact, activity which is used to increase the scope of sales is well included in marketing management. Marketing management is not restricted only to a group of professional marketing managers, but everybody in the industry is a part of this. Marketing management thus involves sales, finance also along with strategies, customer satisfying activities etc.
Analysis in marketing management:
Many strategies and plans are made in the process of marketing but the real skill is to apply these plans efficiently and marketing managers compile a research about the quality of their products, the nature of their business, the market’s present and future demand etc.
The analysis is presented as:
1. Customer analysis- in this, the marketing managers divide their customers into different categories and concentrate on the needs and benefits of each.
2. Company analysis- Here, the marketing managers analyze their own business, position, their funds, brands and their status with respect to their competitors.
3. Competitor analysis- The marketing managers in competitor analysis, prepare detailed reports of each of their competitors including their highs and lows, history etc. so as to be ready with the expected market response to their own product.
This is known as the 3C analysis, which is further extended to 5C analysis involving Collaborator analysis and Industry Context analysis, wherein the activities of the partners including suppliers are taken into consideration.
After such kind of analysis, comes the strategic planning and implementation so as to achieve specific goals and targets. The implementation is concentrated on certain customer categories so that high profit is gained; more and more customers are attracted and retained. The target is fixed, required goals are set and the brand, positions are kept into focus.
Next the 4Ps of marketing mix i.e. price, place, product and promotion are brought into use. Later the marketing managers channel their public relations and campaign for their products via advertisements, exhibitions etc. Along with this, many process management techniques are also deployed to further increase sales.
And for all this one requires a good marketing management committee in the company, one which possesses qualities of interacting with every other department in their hold so as to innovate new marketing techniques. Executives have to work on their branding and marketing concept to raise the bar of their enterprise. To determine the consumer reaction to their products, marketing executives check its feasibility amongst their own group of co-workers.
After such implementation, again marketing management has to look into the company’s performance due to the strategies. They have to note their Return on Investment (ROI) and their brand value along with the position of their shares in the market.
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How have things changed over the course of 2012 in digital marketing?
We have had Google+ making its mark, Pinterest entering the field and all the many changes at Facebook we continue to see.
Increasingly businesses are turning to inbound marketing rather than outbound. In an effort to attract customers by providing them with relevant and timely information about products and services, rather than the direct and sometimes expensive means of direct mail and trade shows. Prospects are encouraged and engaged and relationships built.
Businesses continue to use inbound marketing techniques and market expenditure has increased during 2011-2012 by 50% against that of outbound marketing. Inbound marketing channels have a cost advantage over outbound marketing and companies register a 61% less cost per lead to that of outbound marketing. Inbound marketing consistently delivers lower costs per lead, with staggering comparison of $346 cost per lead on outbound marketing as opposed to $135 cost per lead on inbound marketing. Although both figures saw a slight increase in 2011, figures for 2010 are very similar to those in 2012. While blogs, social media and organic search rated as the top three least expensive the bottom three ranks and most expensive, were taken by telemarketing 33%, PPC (paid search) – 28% and trade shows – 19%.
Businesses continue to spend the same, if not more, on their inbound marketing in comparison with previous years and those that have increased expenditure cite past success with inbound marketing as the reason. Only 11% had reduced their expenditure, while 62% blamed the downturn on the economy and 21% attributed it to a change in management. As a result the budgets continue to move further apart and show an increase towards inbound marketing, an increase from 8% in 2011, to 12% for 2012. Interestingly, but not surprisingly, small businesses intend spending 43% of their budget to lead generation while the large companies (upwards of 500 employees) will spend only 21%. Small business will use their largest % on blogs and social media marketing while big business show a bigger spend on outbound marketing techniques.
Comparisons between 2009 and 2012 show an increase in importance and value gained from company blogs, LinkedIn, Facebook, Twitter and YouTube. Facebook shows the largest % increase, 18%, with Twitter and YouTube close with 15% and 13%.
Dependent on whether you are B2B or B2C, different platforms bring better results. B2C report a 77% customer acquisition via Facebook (43%- B2B) while LinkedIn performs better for the B2B market with 65% (51%- B2C). A closer look at these numbers also breaks down performance into the various industries. A majority found that blogging was highly effective, but the greater success is seen in the retail industry via Facebook and Twitter.
During 2012, 62% of businesses reported growth in the importance and lead- generating capabilities across the social media world. Consumers are realising the advantages and benefits of inbound marketing while they continue to pursue a more relevant and cost-effective form to market to their prospects. Outbound marketing continues to increase in cost and become less efficient, businesses turn to cost- effective inbound marketing to build rapport, relationship, leads and sales.
So what were the key new developments we saw in 2012?
Facebook:
The most important one was the rollout of new company pages at the beginning of the year. As the rollout affected all pages at the same time, all businesses had to adjust and re-evaluate their marketing strategy using the new features.
Additionally, throughout 2012 we got access to scheduling posts on Facebook to ensure we target our fans when they are most likely to be engaged and present.
The most recent developments were those of promoted posts and offers that you can post on Facebook to increase visibility of your posts on fans’ news feed.
Algorithm change meant that businesses needed to get more creative with content they publish on pages to make sure it is visible to fans, especially those using mobile devices.
During the year there have been many changes which help you target ads with more relevancy. Realising the importance and usage of mobile devices, Facebook introduced sponsored ads that are only available to a mobile audience.
Instagram purchase for 1 billion dollars brought a dynamic and younger sector of the community to Facebook. Instagram app allows sharing of images across many networks and with over 30 million users, our view of the world in pictures just got bigger.
Additional admin roles: Five admin roles introduced in May 2012 which can then be sorted into what amount of access each admin has. Divided into 7 areas roles they can be finely tuned and assigned.
Privacy options improvement as always is debatable! Facebook continue to be hounded by privacy issues, some in part because of their default changes. Privacy issues they say are top of their agenda and so they should be. ‘Privacy policy became ‘data use policy’ and was there to clarify how information can be shared by apps that are used. Each app can be tied down to what ever amount of privacy or sharing you are happy with.
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In this property market today, the types of enquiry and the number of buyers around looking for property are limited. On this basis the marketing process for selling commercial real estate should be quite specific and directed at the correct target market.
It only takes a couple of weeks before the listed property will become old information and irrelevant to the local property clients. The first two weeks of the marketing campaign should be quite specific and contain the greatest amount of focus and momentum to capture the target market that you seek.
Every property that is taken to the market for sale today, should have a specific target market that is clearly defined before the marketing process is constructed and costed.
If the marketing process is not matched to the local area, the target market, and the property type, the landlord or property owner will be wasting their time and precious marketing funds.
The marketing of commercial real estate today to be successful, must be matched to a number of key factors such as the following:
The price range that is acceptable to the typical property buyer. In saying this, it is necessary to research the levels of comparable sales in the local area over the last 12 months together with the existing unsold properties in the local area. Anything that can give your trending pattern of purchase price and market enquiry should be assessed.
The method of sale that will attract the target market without dissuading them from negotiating. Some buyers will simply not be able to operate under auction conditions of sale. That being the case, and where you still wish to attract the best price in the current prevailing market conditions, it may be more logical to use the tender method of sale, or the expressions of interest process.
Multiple marketing channels should be used that comprehensively cover the local property market, the property investors, and or the business owners that seek property to occupy.
The correct timing of the sale should be adopted so that it reaches the potential purchaser without any seasonal confusion or downturn generated from public holidays or business holidays.
Vendor paid advertising is still very common in the industry although property owners are more reluctant to part with their marketing funds when enquiry can be slower or difficult. The real truth of the situation says that marketing is now more important than ever before. The purchasers of property tend to be more selective with the properties that they seek and more protracted in the negotiations that they undertake.
Given the above factors, the marketing processes for commercial real estate today are more important than ever before. Properties will sell in any market and at any time.
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Internet marketing is the media portrayal of the internet and is an alternative to traditional advertising.
In the new millennium, internet is rapidly used to sell the products or services. Therefore internet network marketing can be easily applied to all aspects of marketing communications. Internet is an ideal portal to sell your products to a wide range of demographics. This system of marketing allows you to see and analyze your customers. With right kind of information, you can customize your marketing campaigns, boost your sales and earn wealth. This kind of marketing is also referred to as multi-level-marketing or e-marketing.
Be it off-line marketing or online marketing, marketing happens to be the key word. In off-line marketing companies commercialize their products through the medium of television or radio or glossy media. Similarly in online marketing merchants advertise their products by sending the advertisements electronically on their e-mails. Offline marketing helps arousing consumers awareness, whereas online marketing not only arouses their interest, it offers them extensive information and data to preview their demands. In short whatever medium is used to earn money, marketing is the mantra.
A well written, keyword rich, target oriented article is a big leap towards generating long term traffic to your website. There are many online websites and article directories that accept articles. There are links placed in the text and at the bottom of the page. Such articles are search engine optimized.
When users find that your articles are interesting they tend to insert them in their websites with the back links to your sites. This way your site is gains popularity. Always try to add unique content to your articles. People get bored to see the same stuff time and again.
Forums are an effectual and perhaps lesser used ways of internet network marketing. They give a lot of information about the products which are being used around globally. People visit the forums and either answer or ask questions. Even though forums help in value addition, some marketers use them to market their products. This way you can get less traffic on your website because people seek explanations to their queries. Moreover you can get banned by self-promotion.
Strategical use of forums is the key. Provide answers and share your expertise and experiences on such portals. Join as many forums as you can, but handle them well. Authenticate yourself; leave a signature or a logo behind. Let people recognize you.
PPC or Pay-per-click campaigns have always been a tedious task and involve a lot of time and energy. But of late PPCs have proven to be an innovative way to do affiliate marketing better and faster. With this you can build high-relevance, high Quality AdWords within a few seconds resulting in the generation of huge and relevant traffic.
PPC can create multiple campaigns at once, automatically splits large ad groups and large campaigns. Some PPC can duplicate the campaigns fast and have automatic campaign error detection. There is an option of automatically dividing the campaign into unlimited Ad groups.
Video marketing to tap on the growing video sites to reach targeted prospects
Video marketing has proven to be a useful way of marketing your videos online. The new era of broadband internet has facilitated in this process. It is very easy and consumes little time to download videos.
Blogging seems to be the latest trend of internet marketing. It is an outlet to your emotions. It shows your personal feelings and viewers get connected to you. Use this opportunity to build a relationship and provide relevant content to your readers.
Web 2.0, face book, squidoo, twitter are tools for generating traffic to your website. These websites can be used for marketing your products and getting a chance to reach wider and different demographics.
Solo ads are sent out in a way that your business stands unique amongst the whole lot. Buying solo ads can be more expensive than sponsor ads, but they are the most effective form of internet marketing advertising.
–You Can Reprint This Article In Its Entirety Including The Author’s Biography–
JY Chia Is A Full-Time Undergraduate & An Entrepreneur. A Fervent Student Of Marketing & Internet Marketing, She Has Studied Under The Wings Of Internet Marketing Teachers Like Ewen Chia, Patric Chan & Jaz Lai. JY Is All Ready To Share With You What She Knows & She Is Leading A Team In Building A Successful Internet Network Marketing Business. In Her L
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When it comes to marketing your business, understanding your audience is crucial. After all, your audience, or target market, are the people that buy your products, give you their money and generate your profits! Who are the people that are most likely to be interested in what you have to offer?
As you consider different business ideas, or ways to expand your existing small business, it is easy to get caught up in the idea of maximising everything. Growth means getting bigger and, for a lot of us, that simply means reaching as many customers as possible. In practice, though, the most successful growth doesn’t come from merely increasing your reach – the best results come from directly targeting a small niche market.
How do you know if a niche market is right for you? What should you consider when choosing a niche market for your business? And what are the benefits of a narrow approach to marketing when it comes to blogs, social media and search engine optimisation?
What Is Your Niche?
As simple as this question sounds. With other partners, I set up an Online Prescription and Consultation website and we weren’t sure how feasible it was to cover both men and women’s healthcare conditions within one website, or whether we should aim for condition niche websites. This is still a question that we debate as we change and develop our strategy to reach out to different communities and their needs.
For any business-to-business organisation, aiming your marketing at one type of client or industry is a classic niche approach. But there are many alternatives. Another very common niche is the one found in your local area. Targeting all of your advertising and effort within a small geographic area is a sure-fire way to get your message through in a direct fashion. After all, people naturally trust businesses that are located nearby, and choose them over more distant competitors.
Ultimately, a niche can be found just about anywhere. You could select a small group of people based on age, income, location, interests and so on. But for a niche that really works, look carefully at your business.
As much as we would all like to please everybody all the time, your products or services undoubtedly appeal to some people more than others. You may be able to build up a picture of these people through your preliminary sales, potential leads, or through surveys and questionnaires. Online survey site Wufoo.com offers a great business demographic survey to help you identify your niche.
Once you have identified them, look for a common trend – this is the niche that you should be targeting.
Finding A Gap In The Market
If you are just getting started with your business, it is a great idea to build your organisation around a niche, rather than searching for the niche after you are up and running. Classically, this means finding a ‘gap in the market’.
Unfortunately, with every year that passes, the original business ideas get used up. It’s almost impossible to find an entirely innovative business that has a large customer base just waiting to be tapped. If you find one, seize the opportunity!
For most of us, though, there will not be a sudden flash of inspiration. Instead, use intelligent niche marketing to aim your products where they are required. As long as you reach your customers more effectively than your competitors do, you can dominate a niche that is already being served.
A great example of this is Lehman’s. Founded in 1955, the company offered tools and home ware aimed at a niche market that was already being served – the local Amish community, who do not use electricity. Although the Amish community could find products that did not require electricity, there was nobody that made them feel as if the products were aimed specifically at them.
This is the most important thing to learn about niche marketing. It is not necessary to have a niche all of your own, but, by focusing your attention on a specific group, you can build their respect, appreciation and loyalty.
Today, Lehman’s is an international organisation, offering products to not only the Amish but also developing countries, environmentalists and people with unreliable electricity supplies. Lehman’s built a reputation by targeting a niche, and subsequently expanded to cover a wider group of customers.
You can do the same by starting with a focused approach.
Niche Marketing Works Online
Increasingly, businesses market themselves online. After all, this is a fantastic way to reach customers from every corner of the globe. But this is missing the point of effective marketing.
While it would be nice to get sales from the mass market, the sheer volume of online competition makes this an uphill struggle. However, the Internet is also the ideal place for effective niche marketing.
Search engine optimisation (SEO) is particularly powerful when you focus on a niche. SEO involves optimising your web site to target specific keywords that customers enter into search engines. If you choose a keyword that is being targeted by millions of other pages, getting to the top of the results is hard. If you focus on a particularly relevant keyword that is being searched for but not targeted by competitors, you can increase your website traffic and, in turn, you income.
Targeting a niche means less competition for your keywords. Less competition means more online impact.
Niche Social Media Marketing
Another important online niche marketing activity is social media. Although celebrity Twitter users give the impression that social media is about promotion, remember that these platforms are designed to allow you to connect with a small group of people. Social media is designed to operate in niche groups.
In a business sense, it is rarely productive to use social media marketing to announce your news or post closed, insular updates. Instead, you should concentrate your attention on entering one of these niche groups successfully.
Let’s imagine that you offer an XXXL clothing range targeted at the overweight niche. Social media is the perfect place to connect with potential customers, by entering conversations about dieting, weight loss, the difficulty of getting suitable sizes, and so on.
As long as there is a niche group of people that are communicating through social media, your brand can enter this arena and become part of the conversation. That is the potential of social media.
And, of course, if a niche does not yet exist, your business can play a vital role in bringing like-minded people together. Once your social media presence is established, you can provide the platform through which your niche can communicate. In return, your brand remains consistently present, the first port of call for the products that your niche needs most.
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All the marketing buzz seems to be about content marketing both in B2C markets and B2B. This article discusses the advantages of content marketing and suggests it may be best to utilize external B2B marketing support instead of using an in house approach
So why is content marketing so important? The main reason is the change in the B2B buying process over the past 10 years or so. In the past the decision making team in a B2B target customer would often source the information they needed directly from the sales person, perhaps from hard copy material or (to a point) via the internet. The process has now changed and large amounts of internet based research is undertaken before any engagement with a supplier (particularly a new supplier).
Of secondary importance, but still vital to any business using its website as an information hub, is the importance of quality content to SEO. Google, in particular, and the other main search engines now focus more on quality content and how that content is shared and engaged with than ever before. Several major Google algorithm changes during 2012 changed the game significantly – resulting in all the buzz about content.
The difficulties faced by many businesses trying to incorporate content into their B2B marketing strategy are:
Deciding what content to deliver
Where can that content be found
What form does the content need to be in and who will write it
What is the best way to ensure content will be read
How will content be delivered and who will do the work
Given these challenges, and the significant effort required, many businesses are using outsourced marketing services to deliver their content marketing strategy. The advantage of this approach is it allows the business to get on with securing sales and product / service delivery while marketing activities go on in the background. Also, a good outsourced B2B marketing agency will have a range of skills in quality writing, SEO, social media, websites and social media which may not reside in house.
The disadvantage of the outsourced marketing approach is the content may lack personality or carry the personality of the agency not the business. It is also important to remember that engaging a marketing agency to do the work cannot be a simply hire and forget relationship. The agency will need basic content which only the business can provide. This content may be expanded or graphically enhanced but without basic content the process will fail.
The first step is to plan out (either in house or with the outsourced marketing partner) exactly what content will be of interest to customers, the market and specific market segments. Then to review which media customers and specifically members of the decision making team read. With this in place it will then be possible to construct at least a basic plan of what content will be delivered, via what medium and on what timescales.
In many cases a good outsourced marketing agency will be able to guide this process based on experience of the various channels and what works and what does not. An in house team or person may struggle to learn the best approach initially but once acquired the skills will be available to the business on an ongoing basis. A Good outsourced agency will train staff if required leaving this legacy behind when they are gone.
A large amount of content will already exist in most businesses in brochures, datasheets and white papers. Internal training documents and perhaps quality documents may be converted to deliver material which will educate customers. There may be information that can be easily converted to how to guides.
In most technical or manufacturing businesses operating in B2B markets there will be a range of in house experts in manufacturing, test and quality. These people may be harnessed to write a piece of content (or at least some bullet point to be converted to content by an outsourced marketing agency) on a regular basis. Either the in house or outsourced team may then take content, publish it via various media including the website, break it down into smaller chunks and re-publish to engage customers as required.
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If you are a business owner wondering how to make your marketing dollars work harder, then target marketing is your answer.
If your marketing campaigns are targeted to segments of the community who are a perfect fit for your product, then they are much more likely to purchase from your business.
If target marketing sounds like a plan of attach for your marketing budget, then here are some practical tips on how to go about doing that.
Step One – Segment the market
Cutting up the market pie can be done a number of ways: by geographic location or demographic characteristics perhaps. Segmentation means that, instead of sending your message to a crowded hall, you can pitch your product to a group of attentive listeners in a quiet room.
When thinking about marketing messages for your segmented marketing, ask yourself the following questions about your audience:
Where are they from?
Which demographic do they belong to?
What do they like/dislike?
What can they afford?
What
do they need/want to know?
Step Two – Get in position
Once the market is divided into smaller, perhaps more manageable categories, the next step is for your business to carve out a position within each market segment.
Determining how your product or service is perceived in the segment can be the difference between being the preferred choice or last resort when a customer is in search of a particular product/service.
The important thing about actively positioning your own product or service is that the process will occur regardless of whether it is self-initiated or not. When businesses fail to carve out their own position, they are pushed into a restrictive corner by the rest of the competition, which can be hard to reverse once it has occurred.
Consider these elements of market choices to help you develop market position for your business:
Pricing: Whether the offer is a luxury item, extreme value for money or somewhere in the middle, you must define what position of the market you are in. Failure to do this can confuse potential customers, as an expensive item being marketed as ridiculously cheap will not make sense and the brand will instantly lose credibility.
Quality: A word that can be used far too liberally, but is an important factor that wins (or can lose) customers. Consumers are increasingly critical and discerning of the marketplace, so if you use the word quality, that is exactly what customers will expect.
Service: Place emphasis on service if you offer exceptional additional services and support. This is an important point of difference that can define your position in the market.
Packaging: Package to impress. This can make a strong statement and tie up your brand image and position in the market nicely but ensure it sends the message you intended.
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Marketing is one of the most important strategies that businesses need to implement in their plans in order to increase the sale of their products and services.
Businesses from all over the world are now using mobile marketing in order to reach out to most of their customers easily and effectively.
An effective marketing plan can succeed in helping businesses to increase their sales within a short period of time.
One of the advantages of using mobile marketing is the affordability of this channel of marketing. Mobile marketing is cheaper compared to other marketing channels such as advertising on the websites and media services. So this channel enables business to save some money that can be used to improve the product or expand the channels of product delivery in order to meet the taste and preferences of the customers.
By using mobile marketing, businesses are able to reach all their customers effectively no matter where they are located. Most of the people go around with their mobile phones hence marketers can be able to pass information to them conveniently. This channel can be very important in introducing new products in the market. Hence marketers can always reach their customers any time of the day. However, it is important for the marketers to avoid being a bother to the clients as they may lead to the business suffering a reputation crisis.
Mobile marketing also helps to build a good relationship between the customer and the service provider. This is because customers can be able to give a feedback about the product and this helps the service provider to know the different customers taste and preferences. At the same time, this information can be used to improve on the product and service in order to enhance the customer satisfaction.
Unlike other method of marketing, using mobile marketing helps the business to save on time that could have being used to reach all their customers. This is because mobile phones provide a very timely avenue for communication than any other channel available in the world of business today. It only takes a very short time to send a message to a customer unlike other forms of communication where the message takes a lot of time to reach the target customers. Hence, mobile marketing enhances communication and saves time that can be used to perform other business activities.
Some of the devices on the phones such as Bluetooth help marketers to pass information only to the relevant group of people. This gadget helps to determine the locality of an individual, for example, a marketer who wants to advertise a certain shopping mall can easily search for mobile phone that are around the location of the mall before sending the message. This ensures that the message reaches only the targeted audience and this in turn increase the effectiveness of this marketing tool.
This channel is also very reliable if utilised well. This can be achieved if the business advertises their products at the right time and location. This too helps to save on resources and time that could be wasted on other channels that are not very effective in marketing. Using mobile marketing is the best tools of marketing in the world today.
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The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you get there.
Before video came along internet marketers relied on things such as banner ads to promote their products. While still effective, banner ads have declined somewhat in popularity. In the main they are not free and can burn a pretty hole in your advertising budget. A similar scenario exists with advertising on other websites.
People prefer to watch something rather than read a long piece of text. By using video marketing tools you can convert those static text sales pages into an engaging piece of video content. Although time consuming it can certainly propel your business forward. You will need some decent video marketing software to get the job done.
Have you ever used Microsoft PowerPoint as part of your marketing strategy? If not then why not go on a course or grab yourself a training book. Yes it requires a bit of effort to learn and understand it, but you will find it pays dividends. One of the best video marketing tools I find is PowerPoint. Your video marketing ideas and creativity can be put to good use here.
Another tool worth considering is Camtasia. This is more of a video editing tool than PowerPoint and produces exceptional results. You can bring video into the package, trim it, add titles, effects and sound. You can also record the computer screen activity.
Whatever marketing tools you decide to use, you will need to invest in a good quality microphone if you intend to add your voice to your video. It is not absolutely necessary, but some people may prefer to hear a voice speaking out loud the text on screen. Camtasia is worth adding to your arsenal of video marketing tools.
YouTube and video marketing
When you have created your video, you need somewhere to host it. The best place for hosting your video is YouTube. This site is all about viewing, sharing and uploading your videos. You can spend all evening on there looking at the different videos available and sometimes I do just that.
I find more interesting content on YouTube than I do on television. Whatever your interest you are bound to find something of use to watch. It is also a community where you can comment on other videos and share ideas. This site is one of the best, if not the best among the video marketing tools to use.
There are several reasons why it is such a great site. Firstly, YouTube is the second most popular search engine in the world. What this means for you is that millions of people day or night around the world may watch your video.
You can also add your website link to the YouTube site. This will enable people who watch your video to click the link and visit your website, resulting in more conversions for you. As video marketing tools go, you will find yourself using it time and time again. It is for sure one of the better video marketing tools available for you to be aware of.
Secondly, YouTube is free so you will not be paying anything to have your video hosted on there. Some other sites will charge and this is not good if you are trying to keep costs low. YouTube is a wonderful tool to use as part of your video marketing strategy.
Thirdly, YouTube is owned by Google and highly thought of. By placing your website link on the site you are getting a highly valuable backlink and making further use of video marketing tools. This is seen as important in the eyes of Google and will help the search engine optimisation of your own website.
If a video interests you then you can email it to your friends. With a single click you can share the video on Facebook or Twitter. You can even take the link of the video and embed it in your own blog so that people can watch it when they visit your site. Having access to great video marketing tools is going to take your business to new heights.
Although YouTube is vastly popular and without doubt the number one video site in the whole world, there are many other sites you can upload your video to. Unfortunately it takes considerable time to upload your video to all these sites.
You have to manually go and create an account at each site and login in each time. Then one by one you upload your video to them. When choosing your video marketing tools think carefully about what they should be capable of handling.
There is a better way to upload your video to multiple sites with one click. There is a service called Traffic Geyser which will take care of this for you. It is not a free service, but there is a free trial.
Another service worth checking out is something called Tube Mogul. This is a free service, but you won’t be able to upload any videos that have commercial intent. Whatever way you look at it, these are the kind of video marketing tools you should be considering.
It always pays dividends to diversify your link building. By putting your video on many sites you are able to create backlinks to your website. This is a very good thing in the eyes of Google and will increase your page rank. It will also push your website higher in the search engine rankings. Can you see the benefits and value of these video marketing tips now?
Bookmarking will not drive traffic to your video, but it will help it to get indexed quicker. You should give consideration to video marketing tools such as bookmarking.
Bookmarking will also give it a small boost in the search engines. There are many bookmarking sites around. Some examples are Delicious, Reddit and Digg. Sign up for a free account with these sites and add the link of your video.
Another bookmarking site worth looking at is something called ‘Stumble Upon’. This is one of the major bookmarking sites and a site that Google likes. Adding your video link on there will certainly give you good link juice and you will have another set of video marketing tools at your disposal.
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