Blog

1. Free Ebooks
It’s a cliche, but everyone loves freebies. Create a free eBook that’s original, offer compelling content, and give it away to those who join your list.
2. Video
Video is also very popular. Once you learn how to create videos, they can be very effective because you can actually show your visitors how to use the product.
3. Ezines
Although ezines are a relatively old way to market, they’re still effective. Ezines allow you to build a relationship with those who join your list. Use compelling content and include resources your readers find helpful.
4. Articles
Articles are my favorite because, of all the internet marketing techniques I’ve used, these have been the most effective. Articles can be used for many purposes because you can recycle them into other types of content like video.
5. Blogs
Blogs allow you to create search engine friendly content. They also allow you to build websites that don’t require you to know a lot of HTML.
6. SEO
Search engine optimization allows you to get high rankings in the search engines. When you rank high, searchers are more likely to visit your site because they can find you.
7. Linking
Backlinks and Google page rank go hand in hand. If you want high page rank, and high rankings, consider building links.
8. Email Marketing
The most effective way to put your marketing on autopilot is through email marketing. Once you build your lists, if you build them effectively, then all you have to do is send an email to your readers and make the sale.
9. Giveaways
Giveaways are the easiest way to build a list. It allows you to use the leverage of many different people to drive traffic to your list.
10. Forums
Forums, like some of these other techniques is rather old, but it’s still effective. Forums allow you to build relationships with others.
11. Social Marketing
Social marketing is similar to forum marketing because it allows you to build relationships with others. It also includes blogging, video marketing, and any other interactive ways to market.
12. Branding
Create a brand for yourself and others will recognize you. The real secret to making a lot of money online or offline is building a relationship and then getting others to remember you.
13. Joint Ventures
Joint ventures are one of the fastest ways to make money online if you know how to set up your JV correctly. It also allows you to use the power of leverage and sell your products in places you might not have considered.
14. Affiliate Marketing
You don’t need a product, a list, or even a website to get started in affiliate marketing. You just need to choose a product and start promoting.
15. Affiliate Program Management
With affiliate program management, you’re the merchant. You get others to join your affiliate program and promote your products or services.
16. Free Classifieds
Free classifieds, are also one of the oldest techniques. They’re still effective if you know how to write a good ad, and you post those ads where they’ll be seen.
17. Social Bookmarking
This technique not only allows you to build backlinks to your site, but it also allows you to connect within various communities like Digg. It’s also a fast way to get traffic.
18. Memberships
Memberships are similar to giving away free reports, but they’re also better. They allow you to build relationships, as well as create joint venture deals. You can then leverage your promotions.
19. Offline Marketing
Offline marketing can be as varied as your imagination. Posting notices on bulletin boards, giving out business cards, or even joining offline groups will help you connect.
20. Relationship Marketing
Relationship marketing is somewhat different from social marketing. This type of marketing can be done online or offline.
21. Press Releases
Press releases allow you to build backlinks. They also allow you to announce news about your business, connect with journalists, as well as your customer.
22. Content Recycling
This is where you take your content, like an article, and convert it into different forms: video, slide shows, free reports, etc. and then submit to the appropriate directories.
23. Ad Swaps
Ad swaps allow you to build your list more quickly. You can either exchange ads using solo ads or swapping ads on thank you pages.
24. Directory Submission
There are plenty of both general directories and specialized directories on the internet. These directories allow you to build backlinks to your sites.
25. Firesales
This is just one of the many forms of a joint venture. It allows you to make a lot of money quickly.
26. Pay Per Click
Pay per click is usually considered a paid technique. If you know where to look, you can find tons of free credits to test your campaigns first.
27. Copywriting
Most wouldn’t think of copywriting as a marketing technique. However, if you write an ad or salesletter that increases your response, you’ve made money you wouldn’t have made if you hadn’t used effective copy.
28. Viral Marketing
This is definitely the hardest way to market. Getting others to spread your message isn’t something you can control. The key is to create something that others are willing to share.
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Online

Online forums are free, enable small affiliates to have a larger say, and provide anonymity. Online forums have had very few successes as representing the majority of the marketing industry. Online product owners are well aware of the power in allowing other internet marketers to sell their wares and are only too happy to give them very high commissions in order to encourage them to do so. Affiliate marketing-using one website to drive traffic to another-is a form of online marketing, which is frequently overlooked by advertisers. The increased number of Internet businesses and the increased number of people that trust the current technology enough to shop and do business online allows further maturation of affiliate marketing. Because of the anonymity of online forums, the quantitative majority of industry members are unable to create any form of legally binding rule or regulation that must be followed throughout the industry. It was created to guide practices and adherence to ethical standards for online advertising.

Marketer

Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser’s website. As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically-generated web pages that often contain product data feeds provided by merchants. Internet marketers became aware of the issue much more quickly, especially because they noticed that ad-ware often overwrites tracking cookies, thus resulting in a decline of commissions. The “trial and error” approach is probably the best way to describe the operation methods for affiliate marketers. You’ll not only learn how to launch and grow your own affiliate marketing business… You’ll be part of the virtual Affiliate Classroom family – a community of expert affiliate industry teachers, fellow students, and advanced marketers. A very successful marketer is able to engage people in within the lower trust layer and convince them to an extent that they will become the messenger for the marketer to talk to the people that have higher trust in that person and people who the marketer could not reach yet, because he did not even gained the first level of trust with them yet (and in some cases will never gain).

Affiliate marketing is easy and quick to learn, and you don’t need any special equipment or tools. Now you know what affiliate marketing is, and how to become one. It is a true home business opportunity, and today, marketing is the single fastest growth industry on the Internet and accounts for a large portion of the Internet Market…

Knowing what an affiliate program is and how to start one is important to your success. Learn to start your internet business the right way FREE with MLM Network Marketing Start Up Course Let this known expert Show you how he recruited 979 members in his organization while building a powerful lead list of 7,280 prospects. Raking in $1,289.340 in 19 months!

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An internet marketing website can be linked in to very popular sites that will make it entirely visible. The visibility of a website is the main area of concern when it comes to marketing via an internet website. Reason why this linking is done is because there is a lot of traffic in social network blogs and having a website linked to such a site will give it higher chances of being accessed. A stable and effective search engine marketing company has the knowledge and experience of linking up these websites together for purposes.
Almost all target market groups are reached to by online marketing websites. A business website will attract a lot of investors and even fellow business people. Social networks and shopping sites will attract the youth and even adults. So an online marketing website can be created in such a manner that it can reach peoples of all age brackets. This erases the need of having to create different websites for different target groups. A single site can be put up and it would still serve everyone who visits it especially if they have one common product or service that gives them a common goal. A search engine internet marketing company can help set such a website up.
Since a lot of consumers are always on the internet because of the rapid rate of technology change, then an internet marketing website is more accessible to them. Internet campaigns are manageable and trying out an internet marketing strategy will only require an ad server. A search engine marketing company will set up the server and monitor the web activity and thereafter determine if the strategy is working or not. With online marketing, the vital part is to make sure that the website gets highly ranked. When this happens, then the website will be visible.
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Building your list will arguably be the most crucial business task you undertake in your MLM home based business. That’s why sound marketing training will be imperative if you want to succeed. Most traditionalist want you to focus on sharpening your MLM recruiting skills first. But let’s face it, what’s the point of being the sharpest presenter face-to-face if you can’t get in front of anyone who actually wants to listen? And it won’t take anyone long to realize that the average circle of influence for most p is pretty limited. Which means your warm market is going to run out much sooner than later. So, let’s take a look at what we need to do to address this hurdle.
Leveraging Internet MLM training to build a large network marketing lead list
Marketing is a very broad practice. It encompasses many different strategies and tactics you can choose from to help you build your network marketing lead list fast. However, when it comes to marketing your MLM home based business in the 21st century, nothing will render faster results than Internet MLM training and lead generation.
Quite simply, the Internet is a marketer’s dream. It’s arguably the fastest, most cost-effective direct-response communication channel known to man. It’s also the most revolutionary social platform we’ve ever seen. And it’s global, which means your warm market just grew exponentially. Of the fastest tools available to build your network marketing lead list, pay-per-click advertising is probably the best. Naturally, there is a cost attached to this strategy, but it can be pin-point accurate if you understand who to target and at what point in the purchase process continuum to intercept them.
Content marketing and social marketing, on the other hand, provide excellent low-cost and even free marketing channels that are perhaps even more powerful and targeted than pay-per-click. That’s because content marketing will allow you to generate organic search traffic driven off search engine user queries. In other words, if you represent Company ABC, then you can optimize your website to target Company ABC and related keywords. Once your work pays off and you secure a first page search engine position, you will have generated free traffic that is highly relevant to you and will live on the web for a long time.
Other marketing tactics to help grow your network marketing lead list quickly
There are, of course, other marketing methods you can leverage to build and grow your network marketing lead list. Video marketing, specifically on YouTube, is proving to be highly effective at generating high-converting traffic to your website. That means many people opting into your list. Recent studies have shown that video landing pages tend to outperform their text-based siblings. If you’re not shy behind the camera, and find it difficult to write content, this might be a better marketing alternative for you. It’s also free.
Additionally, you might want to look at solo-ads, or ad co-ops. Particularly, pay-per-click co-ops. While these strategies go back to the paid traffic category, co-ops allow members to split and drive the cost down significantly. And because nothing will generate quicker traffic than paid marketing, this may be the way to go if time is of the essence. Either way, a solid foundation in internet MLM training and attraction marketing principles will pave the way towards building your network marketing lead list quickly and effectively. Once you understand how to drive traffic to your websites and deliver value once your visitors get there, the sky is truly the limit in terms of your success.
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Internet marketing can come in many forms. The main purpose of it is being able to promote your products or services online and in the most efficient way possible. Its’ secondary purpose is to attain as much exposure and publicity as it can. So how is it actually accomplished?
Internet marketing comes in many forms, but affiliate marketing, social media marketing and search engine optimization have proven to be the most effective marketing methods. Affiliate marketing is practice whereby a company pays people known as affiliates for their ability to attract customers to the company through their own marketing efforts. This method is highly effective for companies that are just starting out or are in need of some form of exposure because affiliates have proven to be highly capable when it comes to marketing and promotion of the company.
Another very effective form of internet marketing is social media marketing. This is one form that has gained a lot of attention lately because of the increasing amount of users on social networking sites such as Facebook and Twitter. This marketing method is done either through promotion of the product on the company’s own page on the social networking site or through advertising. This method has also been proven to be highly effective because of the amount of users that go online everyday to view the website. This also creates a lot of exposure for the company as this method puts them in an environment where people all over the world can access their page and inquire about their company and its products or services.
Another highly effective form of internet marketing is SEO or Search Engine Optimization. This method is concerned with the company’s website and its content. Using search engine optimization means developing the company’s web content and increasing its visibility in search engines such as Yahoo and Google. This form is very effective because when people use search engines and type in your company’s product or service, they are most likely to click on your website if it’s on the top ten website listings of that search engine.
There are many more ways to do effective internet marketing such as email marketing and inbound marketing. The main purpose of internet marketing is to be able to market or promote your product online and gain as much as exposure as it can. Internet marketing provides these businesses with the ability to not only gain this exposure, but to promote their product on a huge stage such as the internet. Company’s who take advantage of this method have an edge in terms of exposure and visibility.
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The global recession is an accepted fact – right now every major economy in the world is suffering a recession, as defined by two consecutive quarters of negative growth. Worldwide, media outlets scream their headlines of the latest layoffs, foreclosures, bankruptcies, bailouts, devastated retirement savings, repossessions and the like.

On a personal level, every intelligent, caring human hates it – the pain, suffering and stress it generates, and the jump in hunger, homelessness and true poverty that results in more and more instances.

Offline businesses hate it too. In the business-to-business realm, keeping your own business afloat, supporting your share prices and maintaining a positive cashflow are just the start of it – but what about your customers and suppliers? As businesses slash their expenditures, customer lists are shrinking and average order value is plummeting.

And ‘Just-In-Time’ supply systems, the darling of the 80’s and 90’s with it’s reduced inventories, has become a major headache. With no existing inventory to fall back on, corporations are finding it necessary to prop up their suppliers or face a lack of product while they search for new sources.

Business-to-Consumer business is just as bad, if not worse. Millions of jobs have evaporated in the past year alone, taking those salaries with them. Falling home values in the US and UK, for example, have dried up many equity lines of credit, and the general credit squeeze is making it even tougher to ride out the storm on credit. Credit card companies are lowering limits and/or raising the interest rates for those already struggling, exacerbating the situation even more.

And even families with no job losses or income reduction are realizing that savings are at all-time lows while household debt is reaching record heights. So again spending is curtailed in an attempt to pay down debt and rebuild a financial cushion against the unexpected.

Yet Internet marketing and its subsets – affiliate marketing and niche marketing – continue to thrive and even boom during it all. If you’ve been considering getting into Internet marketing but have hesitated because of the recession, it’s time for a major reframe of your viewpoint…

Let’s start with the headspace of people using the Internet in general. In tough economic times people don’t head out to the mall as often – because the mall is a place to shop and spend money. But the main reason people go online is for information, so that psychological barrier isn’t there. While they’re still willing to spend SOME money, they just aren’t heading out LOOKING to spend it.

Second, no market is expanding, or has ever expanded, at the pace the Internet community is growing today. Every single day tens or hundreds of thousands of new people come online, and some will be potential buyers for any online business. Even if Internet marketing had reached market saturation, new blood would provide a new potential market every single day.

But the truth is, Internet marketing is nowhere near market saturation – not by a long shot. Think of the number of stores in the offline world. Not in your locale, your city, your state or even your country – but in the WORLD. Obviously, the number dwarfs current Internet marketing ventures. Even the biggest Internet marketing opt-in e-mail lists have just millions of subscribers out of the billions of Internet users – and most Internet marketers have lists of less than 50,000.

But even if the market wasn’t growing, sales and profits would still be climbing fast due to higher conversions through new tools and techniques. Like Internet marketing itself, the World Wide Web is still in it’s infancy – new technologies like audio & video are being developed all over the world. And as older phone company and cable company hardware systems are upgraded, these technologies will advance faster and faster, both in penetration and presentation.

Web 2.0 sites like YouTube, Google Video, FaceBook, MySpace and Squidoo provide easier access to additional users, and services like Technorati, Twitter, MyBlogLog & Pingoat make getting the word out much simpler. And the best of these tools, blogs, have made it easy for anyone to start Internet marketing.

Free blogging software like WordPress and free blog hosting sites like Blogger and WordPress have eliminated the need to invest financially in your startup – a major boost for people at risk from the recession. Using a blog to promote affiliate marketing opportunities removes all financial risk, something that can’t be done in the offline world.

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Why? Let us explore these difficulties and how you can achieve better marketing results for your business whether online and/or traditional.
We have three key challenges, these are:
Focused targeting of your potential customers
Compelling relevancy of your offer
Call to action for your interested customers
Focused Targeting of your Potential Customers
Most marketing messages are of a shot-gun approach and are highly generic as they try to attract as many prospects as possible and succeed in getting none or very marginal results. Businesses are afraid they might miss out if they target fewer (focused) versus many. What they fail to realise is that a generic message resonates with practically no one, while a focus targeting approach allows you to structure your message so that the recipient will elicit an emotive response of “that’s me”!
When you allow your marketing piece this opportunity to be effective you will get much better marketing results for your efforts.
Effective online marketing requires that you are absolutely clear on your target market or potential customers. Running a mass online marketing campaign is ineffective if it is not targeted. It is best marketing practise to run smaller highly targeted online marketing campaigns to achieve the effective marketing results that you desire.
Next you need to consider where or what marketing communications medium/s your selected target prefer to use and where they are more receptive to receive your messages. This is so important – it is not what you are familiar with or what you prefer to use. It is what your potential customers use and prefer!
For online marketing you have a number of communications channels, some of these are:
Email marketing
Periodic newsletters
Online search leading to your web landing pages or store
Social media networks (i.e. Facebook, LinkedIn, Twitter)
Search engine marketing (i.e. AdWords)
Web banner advertising
Online communities – Blogs and Forums
Affiliate or referral marketing
Businesses must use the appropriate communications channels for their targeted customers to achieve effective online marketing. You fish where the fish are and not where you prefer to fish.
Compelling Relevancy of your Offer
The challenge is sometimes difficult to overcome as businesses fail to grasp this reality – no one cares about your business or your products and services! Your potential customers are interested in only one thing ‘What’s In It For Me’. Your compelling offer much be relevant and a powerful inducement for your targeted potential customers to take it up.
It is not what is convenient for you or perhaps what product you would like to move. Many a time I see half-hearted offer that fails to trigger excitement and interest in the offer and the business owner wonders why the marketing campaign failed to achieve the results they desired.
How can a business owner find out what offer would be compelling and powerful? Find out by asking your existing customers and targeted potential customers. Structure your marketing message and offer around the information you have uncovered. Do not forget to test the offer as this will allow you to fine-tune to achieve effective online marketing results.
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Creating a marketing strategy for the first time can be overwhelming and the prospect of doing something new and unfamiliar can lead to frustration and procrastination. However, by following a simple set of guidelines it is possible to create a marketing plan that when put into action can improve the profitability of your company and allow you to focus you efforts on other aspects of running your business.
First steps
The first hurdle that firms face when creating a marketing strategy is establishing where they are in the first instance. Before going on to plan future objectives it is important to make an assessment of the company’s current position on its marketing efforts and expenditure.
Establish current business output and market share
A range of things should be considered when making these first steps but the most significant factors will most likely by your firm’s current business output and market share within the relevant industry. By establishing these important aspects it is easier to set realistic yet challenging goals for your firm to aim for. This is a vitally important aspect of a marketing strategy as it provides a benchmark from which your firm may be assessed further down the line.
Establish desired business output and market share
With your current position already evaluated, you will want to set your business goals and objectives as to how you want to grow these factors. An example of these may be that you wish to expand business output or divert attention to slightly different section of market share. These objectives should be set to timescales to enable you to come back and evaluate how well you approached these aims.
Who are your customers?
In contrast to a business strategy, marketing strategy should be aimed not at production or product design but instead solely on whom you want to buy your product. For this reason, much of a marketing strategy should be based on information about who is buying your products and how they are interacting with your brand. These can be very simple datasets such as the age and gender of your current audience, to more advanced information, such as time of day they are most likely to buy.
Who do you want to be your customers and how will you reach them?
It is also important to establish a target demographic. In some cases this may be similar to your product or service’s current demographic, but you may also wish to try tailoring your marketing strategy with the intention of appealing to a new audience. In doing this you will wish to consider what the most appropriate forms of marketing for reaching your target demographic may be. These will vary from product to product but the use of digital platforms such as Facebook and Twitter should not be ignored. Each potential strategy should be analysed based on their relative cost and predicted effectiveness.
What are your overall aims and objectives?
Once you have established your target demographic and decided on an appropriate range of strategic approaches, you will need to create a list of goals and objectives. This is undoubtedly the most important aspect of any marketing strategy as it will dictate the direction of your firm’s entire marketing efforts. These objectives should all be quantifiable to some extent as it is important to keep track of progress. These objectives can include everything related to marketing, such as increases to sales, income or changes in staffing levels or acquiring larger premises.
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It’s rare for any professional -whether it is a solicitor, a graphic designer or a car mechanic -to ask you for payment upfront in full. There is simply no reason why anyone should have to do this when they haven’t seen any work.
Many business owners who have not been through the process of hiring professional marketing advice before may be tricked by fakes into believing that upfront payment is commonplace. I am here to tell you that it is most definitely not and there is no reason a marketing consultant should ask you to pay 100% upfront. What’s more, you should never have to agree to sign a long-term contract or sign over copyright.
What are the implications of these things?
Signing contracts or paying 100% upfront, it means that you are locked in to their services and completely trapped.
Fake marketers who receive payment in full before doing the job have no motivation to see it out. They may put no effort into their strategy or even disappear before the job is complete.
Long-term contracts mean the marketer is relying on a legal obligations, rather than their skills, to keep you as a client.
Signing over copyright may not seem like a big deal now, but if you wish to sell or franchise in the future, copyright is crucial and you could risk losing a lot of time, money, and effort trying to work it out.
It’s simply not work the risk.
How do I handle a marketer who asks too much of me?
If any of these things come up in the initial meeting, I would suggest walking away. Payment will, of course, be discussed, but long-term contracts, pre-payment, and signing over of copyright are all alarm bells warning you of an untrustworthy marketer.
Beware of the bargain bin Marketing Consultant
Above, I discussed the danger of signing a long-term contract, signing over copyright or pre-paying in full. Now, in this, my last post in this series, I want to discuss the opposite – the marketer who uses bargain prices, rather than skills, to draw you in.
You get what you pay for when it comes to marketing. Creating a successful marketing plan, and on that is going to draw profits, takes time and energy. The competition needs to be analysed, industry research performed, communication should be constant, and a strategy should be created, reviewed, and finalised. Each of these steps is as important as the last, and for a marketer to create a strategy that is going to work for your business specifically they are going to need time and money.
How are Marketing Consultants paid?
Generally marketers are paid either a flat rate for a range of services agreed upon in the initial meetings or on an hourly rate.
Either way, there is no reason for specials to exist in marketing. Why would a marketer’s rate be marked down? If a marketing consultant is offering a bargain price, it is likely the strategy they offer you is one that is rehashed from an old plan. I cannot stress enough how vital it is to have a plan that caters to your business specifically and your target audience.
Don’t be tempted…
It is tempting to just go with a bargain bin marketer to cut costs, but so often businesses who do this wind up hiring another marketer down the track and essentially paying double what they would have otherwise.
In time, your marketing will pay for itself if it is successful. Hiring an excellent marketer who costs a little more could see you paying for your marketing ten times rather than just once.
Remember, pay peanuts, and get monkeys. Marketing is an area well worth investing in and a good plan can last you a long time.
That concludes my series on the Fake Marketer. Beware of these types and if you want an easy reference guide to keep by your side when choosing a marketer, I suggest you download my eBook, Beware of the Fake Marketer, in which I not only give examples of each of these marketers but also have a quick and easy checklist that can be used when choosing a marketer.

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There are several ways to convince business owners that the internet is the most advantageous media for them to pursue in terms of their marketing. The first way to do this is by example. It is always important to have access to success stories. When you can point to businesses that have expanded their operations or become more profitable since they started marketing online, it goes a long way to helping convince business owners that they can also profit from online marketing. A business owner should also take the time to talk to peers or colleagues to find out what benefits they have had when they started marketing online. The results will be almost universally the same. Almost every business notices their business pick up once they commit to a proper online marketing effort.
The next way to show a business owner how the internet can work for them is to talk about the ROI which is involved with internet marketing. The cost of marketing and advertising through traditional media is incredibly expensive. Often, the return seen through this type of advertising, especially if a campaign is not maintained long enough, is very low. However, the ROI on internet marketing can be extremely profitable. There have even been studies done which have shown that email marketing is one of the best ROI investments that any company can make in their marketing funnel. When small business owners come to understand this, they start to see why marketing on the internet is something that they need to be strongly considering.
The next step in showing business owners why the internet is a valid means of marketing is actually being able to explain to them what kinds of services they should be paying for or receiving. The reason that many people fear advertising on the internet is because they don’t know exactly what types of services they should be pursuing, and what types of benefits they can expect to see from them. When a business owner starts to understand the value of social networking, social media, local business marketing and search engine optimization, they will start to see why they need to be marketing on the internet.
The final reason that local business owners should consider internet marketing is that the internet is how people find businesses these days. People no longer open up the yellow pages or flip open a newspaper to find a certain type of business. Instead, they pull out their cell phone, punch in a search term into Google, and see what businesses are suggested to them. This trend has been growing more and more over recent years, especially with the huge increases in the use of mobile web technology. The real truth of the matter is that, if a business doesn’t start consider online marketing, they won’t just find it difficult to grow their business, they could actually start to lose business as their competitors find ways to attract customers over the internet.
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