The internet brings a wide variety of marketing options and with the increasing popularity on social media sites like Facebook and Twitter, free advertising strategies provide a great opportunity for network marketers looking to expand their business and online presence. There is so much network marketing online training available, that you just need to focus and choose a strategy that fits your style and concentrate on it. There are many online MLM strategies to choose from and which you can easily dominate with a little consistency. Strategies include; forums, video, social networking, ezines, online classifieds, and many others. All these free strategies are very effective and can be used to generate leads for any network marketing business.
Let’s look at a few of these closer.
Forum Marketing
Find a forum where your target audience would spend time. Answer questions that others are asking, or ask your own questions on strategies that might help your business. The key with this strategy is the signature file that appears below your post. When you set up your profile you will want to add a link to your website. If you provided valuable and helpful information, people will generally be more interested in you and click to see where it takes them.
Video Marketing
Video marketing on sites like YouTube is extremely popular these days because of the amount of traffic directed to video sites and the availability of tools to create and share videos online. Videos put a personality and face to the name. They tend to create more of a bond than most other channels and many people find video a very easy medium to absorb and learn from. Remember, people are looking for something in particular and video search is no different then a keyword Google search. Hearing more from someone’s actual experience on a particular subject goes a log way in establishing trust. They key is to be personable and not a product pusher.
Article marketing
Article marketing is another great way to build a business online using the internet. Best of all, article marketing is free. To be successful with article marketing you need to be a decent writer and you also need to understand the basics of doing keyword research. Picking the right keywords will help your article get ranked higher in the search engines. Article marketing is used not just by network and affiliate marketers, but is also a key strategy for major corporations.
Facebook marketing
Facebook has paid per click advertising, just like Google. However, a creative network marketer can use Facebook as another free way to generate leads. The first thing you want to do is become friends with people in the niche you are targeting. This could be people who would be likely to purchase products by your company, or people who have interests similar to someone who would join a network marketing company. Once you find and friend these people, you will want to occasionally update your status with information that might be valuable to them or peak their curiosity. Typically, saying you have an amazing opportunity is not the way to go. Remember it’s about providing value and not asking for something in return.
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Category: General
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The time to start looking for network marketing online training is now. If you are one of the first to excel, it could really help your business because there is such a hungry market out there for it. Recent data has shown that each year the network marketing industry has grown overall. More and more companies are popping up with direct sales as their main source for generating sales, plus the number of individuals jumping in the game is greater than ever before. Much of the growth has been thanks to the internet and the leverage and cost benefits it offers. A majority of people in the network marketing industry are using traditional strategies, but this new breed of marketers are looking to take full advantage of technology and are seeking online training.
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If you have attended any top level sales training or read any of the numerous books on sales available today, you will see repeatedly that the decision to buy anything is predominantly an emotional decision, in fact, most people who will say that 80% of any decision to buy something is an emotional one. How do we transfer this across to the many marketing messages we put out into the market?
We need to start by understanding how people measure marketing messages in general. Just think how you react to any marketing on the TV, do you hear yourself saying words like, “I love that ad” or “I can’t stand that advert?” What about when those local newspapers arrive and as you pick them up, all those flyers fall out all over the floor, have you ever said, “I am sick and tired, of all this junk mail they send!” All these words we use are almost always emotive words, so how often as a business leader or marketing person, do you think about how the audience you are targeting will react emotionally to the message you are sending out?
I believe that we measure marketing on the perception it creates within us and this perception is determined by the experiences of marketing messages we have seen and read, both past and current.
So how do we go about creating the emotional reaction in our marketing that will make our target audience contact us first or see us as their solution?
The starting place is in depth and effective market research, not market surveys. To understand more about the difference, please read my article titled, ‘Marketing, The Forgotten Piece’ (See below). The key difference between market research and a market survey is that market research is all about finding out and then truly understanding the emotional reasons why people choose your business over others that offer the same or similar services, whereas a marketing survey is about evaluating and measuring your customer service or product offering. Marketing surveys are ideal to measure the processes and ways you communicate with your customers, but they do not unlock the emotional reasons why people choose your business over another.
Once you understand the emotional reasons why people buy from you rather than others, we can tailor the marketing message to hit those key emotions within your target audience. In many cases, it’s not your product or service, or what it specifically does that makes people choose it, but rather the way it is positioned to them and the way that the positioning connects emotionally to them that makes the difference.
Here is an example of this point. I worked with an Independent Financial Advisor who had dealt with my investments and pensions in an incredible way, completely different to any other advisor I had worked with in the past. His ability to listen to my concerns and what I wanted to achieve really gave me the wow factor, but what was even better, was that the results and level of follow up communication he had with me were exactly how he had said they would be. Based on my feedback, he decided to start a marketing campaign to attract more customers for his pension service. He created a flyer which he sent out to his database of contacts with the following headline; “Is your current pension plan going to deliver what you are looking for?” Now I am sure that many of you who understand marketing may be thinking, “Looks like a good headline at first glance, what is wrong with that?”
The problem with the headline on this flyer was all about timing, at this time, the press was full of numerous reports about how badly pension schemes were performing and that many people were losing money by investing in a pension scheme. When we did some market research around the flyer, we found that many people were reacting very negatively to the “pension” word and as such, as soon as they saw the word, they just stopped reading. The fact that this persons pension investments were performing incredibly well just did not matter as the target audience’s emotional reaction to the pension word in the flyer just stopped them reading the details.
So in addition to researching the emotional reasons why your clients choose to buy from you over your competitors, you need to also be very aware of the emotional feelings that are happening in your market sector as well as being aware of any press or TV coverage that may have an emotional impact on your target audience.
Understanding the emotional factors in your target market and ideal prospects can help you position your marketing message in a very effective way and help you differentiate yourself against your competitors in the market place. When your marketing message creates the correct emotional response amongst your target audience, you may be amazed with the change in perception people will have about your product or service.
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It’s so easy to get distracted by the “busy-ness” of running your cosmetic surgery practice day to day that you lose sight of the key elements that actually make your practice profitable…until it’s too late.
When it comes down to it, you’re either focused on the important, or you’re lost in the “urgent but unimportant.”
Don’t let that happen.
Cosmetic practice growth comes from clarity, focus, discipline, and courage to see where the issues are and fix them.
Why? Because you can’t fix what you don’t know.
You also can’t stick your head in the sand and do what you’ve always done, or you’ll get left behind.
Every problem starts with awareness. First, you need to figure out where your weaknesses are in your practice so you can do something about them. Then you can focus your attention on addressing them.
Brutal honesty is needed here. Where are your trouble spots? Do you know? Are you sure that’s it, or is there something else that’s broken that you haven’t been willing to address?
Let’s find out…. A great place to start is with this Practice Assessment for Plastic Surgeons that gives you the clarity you need to focus on what’s most important for your practice and your revenues to grow.
Simply answer yes or no to the following questions on this Practice Assessment for Plastic Surgeons to see if you are set up to win:
✓Do you have a marketing plan that uses several lead generation strategies?
✓Are you able to track where your new leads are coming from?
✓Does your staff respond to new leads immediately?
✓Does your phone staff convert at least 60% of the callers to appointments?
✓Does your coordinator convert at least 60% of the consultations to booked procedures?
✓Does your staff follow up professionally on leads that do NOT convert?
✓Do you systematically ask for referrals, reviews, and retain patients?
✓Do you hold your staff accountable so you know processes are being followed?
✓Can you easily pull reports that help you make better business decisions?
The average cosmetic practice can only answer yes to a few of these questions, usually because they don’t know how or they have not had to…until now.
Times have changed. Only the best will survive, and flourish so let’s talk if you’re not satisfied with your results.
Here is some good news…. there are only a few key metrics that make all the difference. The secret is to stay focused on those key metrics and NOT be distracted by the endless chatter promising you bliss if you just do this one thing.
I wish you much success and please let me know what I can do to help you grow.
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infozine -
As a website owner, you must always keep in mind that successful completion of website building usually marks the beginning of the real battle rather than the end. Your website will become relevant only once you make it easily accessible to your target audience as much as possible. Therefore, once you complete designing and building your website, you should initiate appropriate website marketing strategies in order to increase traffic to the website and achieve the objectives for which you created the website. Just like any other marketing activities, website marketing is a procedural initiative that involves a combination of different elements of the marketing strategies. You can achieve effective website marketing through different strategic approaches designed to ensure that your website ranks high among the major internet search engines such as Google, Yahoo, MSN, AOL and Alta Vista.
The fundamentals of website marketing
In today’s globalized world, websites represent the most visible face of your organizational or individual initiatives. The question of how you manage the communications and awareness program is therefore a fundamental part of your strategic website marketing task. In deciding how best to achieve this, you need to come to terms with a variety of issues, including the question of how to integrate your communications program with different aspects of routine marketing strategies in order to attain the highest level of synergy. Therefore, as you develop your website marketing strategy, you need to take account of the following key aspects:
• The nature of your target audience;
• Your long-term and short term website marketing objectives;
• The composition of the message to be relayed;
• The communication channels that you will utilize to deliver your messages;
• Your budget priorities;The nature of your target audience
Determining the target audience of your website marketing plans marks the starting point of communicating your website products and/or services to the right people. You should always avoid haphazard website marketing activities that have not been fine tuned to suit the needs of your particular audience because such initiatives usually achieve very little impact. Therefore, you need to think critically about the ways in which to categorize your target audiences and subsequently, the manner in which you will tailor your message to match the needs of each of your target groups. You may categorize the target audience of your website products or services in different ways that may include: current and potential users of your website; the needs of your target audience; the role of your target audience in the buying process of your services or products; levels of knowledge of your target audience; levels of loyalty among your target audience; and the perceptions of your target audience on the existing websites. It is only against such well informed background that you can make decisions on what to what to say, how to say it, when to say it, when to say it, where to say it and whom to say it in the process of website marketing.
The fundamentals of website marketing – Setting your website marketing objectives
After you identify your target audience, the next step involves setting your communication objectives. Your website marketing objectives may revolve around cognitive, affective or behavioral responses that your campaign is designed to achieve. As a matter of fact, you might be aiming at putting something into minds of your website visitors, change the attitude of your website visitors or encourage your website visitors to behave in a particular way. Basically, you should strive to create a ‘learn-feel-do process’ in which a visitor discovers something in general terms about a website, browses further for a more detailed understanding and finally takes action in the form of trying the products offered by the website and subsequently become a regular user.
Your message composition
After developing a satisfactory understanding of the response that you intend to achieve in your website marketing campaign, you can then begin focusing on the design of your message. The key aspects that you should consider while developing the message for your website marketing include: the content of the message; the structure of the message; the format of the message; and the channels of delivering your message. By so doing, you will simply be deciding upon what to say, how to say it logically, whether to say it symbolically or emotionally and where to say it from. In designing your message, you may choose to use either rational appeal or emotional appeal to convince your target audience to visit your website. In the rational appeal approach, you may state to your target audience that by visiting your website, they will gain distinct and tangible benefits. On the other hand, the emotional appeals approach may take the form of positive emotional appeals or negative emotional appeals. While utilizing a positive emotional appeal, you need to set out a message that associates your website with especially favorable image that emphasizes on issues such as sophistication and uniqueness of the website’s content. For example, if you are marketing a health and wellness website, you need to design a message that highlights to your target audience why they may achieve perfect body health conditions within the shortest time when they visit your website. A negative emotional approach would require that you format messages that may create feelings of guilt, shame or fear, among your target audience. Your message should be structured in such a way that members of your target audience may feel shameful, fearful or guilty if they fail to visit your website. For example, if you are marketing a health and wellness website, you need to design a message that highlights to your target audience why they risk experiencing health complications such as obesity if they fail to visit the website for unique health and wellness tips. However, you must ensure that your message does not sound like a threat if you design your message along the negative emotional appeal approach. Moreover, irrespective of whether the appeal is positive or negative, you must identify a unique website marketing proposition that your campaign is designed to rest upon.
Selecting your communication channels
For your message to reach your target market, you must select appropriate communication channels that match the content of your website and the target audience. You need to select the channels through which you will achieve contact and communication in the most effective way. Personal influence channels and non-personal influence channels are the two main types of channels that you can use ether interchangeably or as a combination. Personal influence channels further consist of advocate channels, expert channels and social channels. You may choose to utilize the advocate channels in situations where you intend to exploit your own marketing experience as an individual or the sales and marketing force who are employed by your company. Expert channels come in handy in situations where you may prefer to utilize the influence of those people whose views are seen to be independent and respected, as is usually the case with consumer groups and opinion leaders. When such expert channels comment on the value of your website to your target audience, then your website will definitely register overwhelming visits. Social channel is one of the most effective and widely used medium of website marketing. Your website stands a good chance of reaching wide and varying audiences through social networks that usually consist of friends, business associates, neighbors and reference groups. If you decide to use non-personal influence channels, you will have to employ the use mass media such as online eZines, magazines and PR organizations. However, you must always bear in mind that although non-personal influence media have the advantage of reaching large audiences, they lack personal element, with the risk of the message being ignored or misinterpreted by the recipients. It would therefore be worthwhile if you combined both personal influence channels and non-personal influence channels to achieve optimum website marketing results.
Setting your budget priorities
Like any other form of product or service marketing, website marketing is an activity that involves recurring advertising expenses. It is therefore very important to base your website marketing activities within budgetary limits according to the size of your business or organization. You may choose to set your communications budget through an affordable approach, competitive parity or a percentage of sales technique. The affordable approach allows you to set your website advertising budget on the basis of what you can achieve as an individual or as an organization. The competitive parity technique allows you to set your website marketing budget at a level that matches the advertising outlay of your competitor. You can also base the setting your budget on the forecast percentage of sales or profits to be generated by your website in the period covered by the appropriation.
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What is Niche Marketing….A niche market is a simple term used to describe a small section of a larger market, for example a niche marketing website will target a smaller, more focused subset of a market sector, take internet marketing for example, if you were to put the term ‘Internet marketing’ or ‘web marketing’ into Google you’ll probably end up with around seventy million results, which lets face it is quite a hard market to crack, however if you were to enter the search term ‘Article submission software’ you’ll see that the results total around the 1.6 million figure, this serves as an example of a niche market, a segment of a larger market.
The premise to profitable niche marketing, is relatively simple: find a market your either interested in or a market which you think will be profitable and start dissecting it up into smaller segments. So lets assume you already know how to research, find and build a niche market website, by the way if your unsure of how to do any of this please feel free to take a look at my other free articles on how to set up a niche marketing business.
So you’ve established a niche market based on sound and initially exhaustive research, you’ve optimized your niche site to target your new niche market. So what now…how do you get your new niche website in front of all of those eager buyers?. Well, as I’m sure you know your first port of call should be to get your site indexed by the leading search engines, don’t worry about the hundreds of smaller ones as they will pick up on the tails of the larger ones.
For this article we’re going to concentrate on ‘Google’ because its the biggest and best known, and once your niche marketing website ranks in Google your half way there.So how do you get indexed quickly?
You could pay someone to do this for you, you could start building relevant links to your site, or you could just click over to Google and fill out your details and wait for them to crawl your new niche site, now all of these approaches are fine in there own way, and yes there are lots more options you could pursue, but I like to hit the ground running. If I’ve done my niche marketing research properly I’ll know that I have a very good chance of getting my niche marketing web-site to rank high, I know this because my research has indicated the niche to be relativity small with perhaps little relevant competition.
My next step is to take my niche keyword list and start writing keyword rich content articles, now I’m sure your sick of hearing about articles, but stick with me, when you do this right you’ll be laughing. OK, so you write your articles, I normally try to write around 20 to start with, I try to get the most relevant keywords into each article (while leaving it looking natural), now take all of your articles and add them to your website, even if its just a sales page at present, why do this?.
Providing good, relevant and original content is the best way to climb Google ranks, and Google loves it. Believe me if all you’ve got at the moment is just a fancy sales page, think again, you’ll struggle to rank well, and your share of organic traffic will be non-existent. Don’t forget to optimize each new page, I.e. meta tags, Description tag, Keyword tag’s etc., use the ‘h1’ tag for all of your headings. At this point it’s a good idea to add a site map to your site, I know this all sounds like a lot of work, and it is, but let’s face it, even your little niche marketing business is in fact a real business and should be treated as such.
If you do the work at this point it will pay for itself very quickly. Now that your niche marketing site is Google friendly you need quick exposure and indexing. Now you need to submit your articles to as many article sites as you can, now for this step I use an automatic submitter software..NOTE OF WARNING, using an automatic submitter is only acceptable for this first step, you must discontinue using it after you have launched or Google will take a dim view and ultimately penalise you
By submitting your URL embedded article to so many article sites within a few days you’ll spread your links virally, in fact if your article content is good it will be picked up by many other niche site owners looking for unique content which will not only get you indexed by Google fast, it will also bring you targeted traffic. Remember don’t try this method again for the same niche market site, when you add further articles to your site all you really need to do is submit to a handful of the best article sites (with a high PR rating).
For example ‘EzineArticles’ has a PR6 rating at the time of writing, and from experience if your articles are good you’ll get great traffic. For a series of 12 articles I recently wrote over a couple of weeks regarding a health niche, I received 1368 views, resulting in 987 unique visits to my niche site, this was in the space of just six weeks and for only submitting to one good article site.
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In marketing dictionary, benchmark is defined as the standard by which all items of similar nature can be compared or assessed. These standards can be used in comparison with other items belonging to the same industry, between competitors, and with other businesses.
There are different marketing benchmarks that can be emulated by other businesses. The importance of the benchmarks is that for businesses, especially the start-ups, to have clear ideas and views on how to handle the marketing aspect of the business and the entire business organization by emulating or comparing the practices of successful companies. Through benchmarking and the existence of marketing benchmarks, start-ups and small businesses can still have the opportunity to grow and succeed.
Because of the prevalent presence of media in the modern world, benchmarking may not be as difficult as it seemed before. This may save a business the cost to hire espionage to illegally tap or scan the operations of other businesses. Though the existence of confidentiality in different forms of one entity cannot be eliminated, a lot of businesses have gained from the marketing practices of successful enterprises through benchmarking.
What are the various forms of marketing benchmarks?
As defined, marketing benchmarks are standards used for comparison in marketing. Hence, the status of successful companies can be considered as marketing benchmarks. The reputation of a commercial entity when it comes to customer service is also a marketing benchmark.
The creative aspect of advertisement is a form of marketing benchmark. What makes it a benchmark is that it provides the chance for other marketers and businesses to adopt the creative strategy.
The manner of representing a client in which other people have the idea is another form of marketing benchmark. Some businesses have the freedom to follow the practices of successful marketers and entities when the practices are proven to provide benefits. The success of direct marketing and affiliate marketing and of direct marketers and affiliate marketers can be benchmarked and emulated. Meanwhile, a particular marketing campaign, which draws a large throng of customers and has been lucrative on its own, can be seen as a benchmark as well.
Media has great influences with the different marketing benchmarks that it has. Through media, businesses that are still on the starting age or recovery stage can follow the marketing practices of successful enterprises. Through benchmarking, big companies can compare their practices and processes with other companies and can make assessment and evaluation of a certain benchmark.
Marketing surveys that are published publicly can be considered as benchmarks. Surveys are conducted to gain information for whatever purposes deemed worthy. They also provide the chance for other businesses to know different details of information about certain things of their concerns.
Marketing benchmarks can be seen published on the Internet. The performance of a hot marketing practice can be benchmarked on news and publications. A new product with a unique, cutting-edge technology can be considered a benchmark of old products and for the development and emergence of other new products.
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The pandemic forced offices across the United States to pivot to a work from home model, but as the nation and the world slowly bounces back, more and more businesses are making the shift back into the office.
Be it hybrid, fulltime, or somewhere in between, the fact of the matter is that a return to in-person work means business owners will likely be taking client and prospective client meetings in-person, too. With in-person client meetings and work structures around the corner, business owners must prioritize finding new ways to showcase their credibility within their office space to make a lasting impression on any visitor who comes through their office doors.
From learning how to order plaques and reprints, to hanging your accolades up on office walls, here are several tips business owners can use to highlight their public relations success throughout the office.
Showcase Your Feature Articles
Has your business been featured in the press? Being featured in a newspaper or magazine is an effective way to build credibility because it is a form of earned media, meaning you didn’t pay for the recognition. It shows the public that you’re credible and a trusted figure in your industry or community.
By leveraging media features in your office space, visitors including clients, prospects, job candidates and business associates will have evidence of your credibility from the moment they step foot inside. One way to leverage articles you have been featured in is by ordering reprint stacks for visitors to take with them. Additionally, business owners should frame and hang their top feature articles on office walls, or even purchase them as plaques.
Some publications allow you to order reprints of articles directly from their websites, while others do not. For example, the American City Business Journals offer self-service options for ordering reprints and plaques through their website, as well as the option to work directly through their sales team. Even if the publication your business was featured in does not offer framed reprints or plaques, there are third-party services to consider such as That’s Great News.
Display Trophies And Award Plaques
Trophies and awards commemorate hard work and success. Displaying awards, trophies and other accolades helps create a lasting impression on visitors to your office space and shows that you’ve been recognized among the best in your field.
Showcasing awards not only establishes your expertise and authority, but it also fosters a sense of trust in prospects and visitors to your office. Awards are a perfect way of reminding anyone walking into your office that your business is credible. Displaying recognition in industry awards, business awards, community awards and similar accolades gives your visitors a glimpse of what separates you from the rest.
It’s common for organizations behind the awards to give out trophies or plaques to winners or make them available for purchase, but that’s not always the case. Some award programs do not offer tangible trophies or plaques. Fortunately, even if the award given is not a physical token, you can order a plaque or trophy from suppliers such as Edco Awards & Specialties as a way to still showcase your recognition within your physical office space.
Show Broadcast Video Montages And Photos
Television appearances have huge implications in building your business’s credibility and leveraging broadcast success in the office is equally important. If your business or its executives have frequently appeared on TV, consider displaying a montage of clips from those appearances on a lobby TV. Business owners should also frame and display photos of on-air coverage, back-stage photo-ops or other memorable photos from their broadcast appearances.
Appearances on TV can dazzle clients and prospects, adding an element of celebrity behind your brand. They show that you are a status above competitors and recognized as a trusted expert in your field. By leveraging your broadcast appearances in your office, you establish credibility and offer visitors an impressive and unique experience.
Leveraging your business’s public relations achievements in the office can be as important as important and impactful as earning the media in the first place. For employees, clients, prospective clients, and other visitors, your office space is one of the first ways to make a lasting, meaningful impression.
Business owners engaged in public relations should take advantage of the many avenues to acquiring things like reprints of feature articles, plaques commemorating an award, or montages of broadcast appearances to ensure they are securing the trust and respect of anyone who comes through their doors.
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speedoglefiber -
There are five other very important sectors.
You CAN market your business on a budget and reap huge rewards. But even if you are a big business the simple tips revealed here will make a huge difference.
Many business owners actively market to their customers. But there are five other markets you must also include in your marketing mix. This concept is taught as part of the University Master of Marketing degree, but I have simplified it here for use by any business owner or manager.
To give you the greatest chance of success, there are six elements that must be included in any marketing plan. I have called it CRISSE because it is an easy to remember acronym.
In every marketing plan, include communication tactics with people in these six categories
Customers
Referrers
Influencers
Suppliers
Society
Employees
Customers. Most businesses focus on customers and clients but there are five other areas that can greatly increase your market share and public profile.
Referrers. These are people who can refer business to you. Current and past customers, friends, networking affiliates, and so on. Market to them and ask them for their support in referring business to you.
Influencers. An influencer may not be a customer, they may never have used your business, but they can influence feelings about your business, because people listen to their opinions. They could be your local Mayor or President of the Chamber of Commerce. Market yourself and your business to them in a positive manner.
Suppliers. This is possibly the most under-utilized segment. Suppliers interact with you regularly and have the capacity to refer and influence business. Do not see this segment as JUST a supplier see them as a partner in promoting your business.
Society. If you work in the community, support charities, or have a philanthropic role, then market that as a positive component of your business. Do not brag, but allow this part of your business to be a marketing tactic. Many customers and potential customers, will value a business that cares about its community.
Employees. Your BEST ambassadors. Treat your staff as valued and empowered people. Share your appropriate fears and your dreams with them. Tell them and show them how they can help you, and they will take that message far and wide. Treat them badly and they will take THAT message far and wide too.
Advertising is NOT marketing. It is only one small tactic of a competent and wide-reaching marketing plan. When a business owner or manager starts to think about MARKETING their business not simply advertising it, then they are seeing the bigger picture. Review your marketing tactics and ensure that each of the six CRISSE sectors is included. You will find that marketing tactics can be easier to identify and implement, and be much more cost-effective, than only marketing to customers and potential customers.
Penelope Herbert is a marketing and public relations business owner with over 20 years experience in television & print media, marketing planning, brand management and PR. She has worked in New Zealand, Australia, Japan, Malaysia and North America.
Her agency, Hot Pepper, provides services to corporate business-to-business clients. Her latest on-line business, Underdog Marketing Challenge, is a state-of-the-art, on-line skills development platform offering a 12-step mentored marketing program for business owners, managers, start-ups, marketers and comunications students.
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Half-brained marketing is obviously not a good thing. Yet, over-emphasis on left-brain or right-brain thinking, skills, or endeavors actually does plague many marketing departments.
Right-brain marketing prevails in companies that have historically valued advertising and marketing communications. Right-brain characteristics: qualitative, idea-driven, free-form, creative, intuiting, feeling, non-linear. Marketing has always been expected to use creative talent to tap into emotions and elicit responses from people, influencing their behavior.
Left-brain marketing is dominant in firms that have historically valued analytics and research. Left-brain characteristics: quantitative, data-driven, systematic, engineered, sensing, logic, linear. Marketing has been called upon over the past decade or so to be a better citizen in the corporation by making more tangible business cases and showing clear results from their budget stewardship.
Why the Half-Brain Conundrum?
A sort of prejudice may be in play between right-brainers and left-brainers. If you’re keen on marketing endeavors on one side of the brain, you may find it hard to understand or appreciate your colleagues with passion for the other side.
Left-brain marketers may be more recent imports into the marketing function, and sometimes over-value quantitative data without fully understanding the intangible impact of human-to-human (H2H) marketing efforts, qualitative reasoning, and creative deliverables. If you’re prone to left-brain thinking, you may see right-brainers as unrealistic dreamers.
Right-brain marketers may have a longer reign over the marketing function, and sometimes over-value sizzle and the latest trends without fully understanding the benefits of systematic processes to minimize chaos and waste or the potential of data to guide decision-making. If you favor right-brain thinking, you may see left-brainers as confining oppressors.
When the left- and right-brain of marketing are not harmonized, it can be hard to make the link between what motivates people emotionally as well as intellectually. It may be tough to connect the dots across everything that the marketing organization is expected to do for the company. And without mutual appreciation, more waste and lost opportunities abide, missing out on synergies of full-brain marketing.
The Beauty of Full-Brain Marketing
Both left-brain and right-brain marketing have long been mastered by leading consumer packaged goods firms facing intense competition with thin margins and being one-step (or more) removed from consumers. In these firms, the marketing function seems to have a bigger seat at the executive table, and more impact on the company as well as customers.
Today’s challenges in every industry are universal: to make the best use of limited resources in the quest to maximize revenue streams. We can only do that by abandoning right/left silos and collaborating closely across the rich sources of expertise in our marketing departments.
Here are some ways you can embrace both sides of the marketing brain:
Recognize that both left- and right-brain talents are needed to meet marketing challenges.
Be careful not to inadvertently kill the goose that lays the golden egg.
Resist the urge to make up for lack of left-brain marketing overnight. Over-engineering is not the answer.
Don’t lose sight of H2H needs while pursuing analytics, automation, digital marketing, etc.
Help both sides express what they value that’s different from and common to one another.
Give both sides opportunities to learn about the other through shadowing and/or cross-functional teams and assignments.
Balance the limelight, assignments, and the marketing scorecard in appreciating the contributions of both left- and right-brain skills.
it’s time to leverage all the resources at hand – right brains and left brains – into a collaborative, powerful, marketing function. Let’s use our whole-brain marketing wiles to extend that collaboration across silos company-wide, for full brain-power in all functions that create value for the customer.
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Internet users are increasing in count everyday. Therefore it is important too for businessmen as well as other people who just wanted to earn extra money to exploit this kind of boom in the internet. If you own a business, it is crucial that website marketing is taken seriously. Increasing the traffic in your website to enhance your sales you must structure your website correctly in order for the search engine spiders to understand your website and take all the necessary and important keywords of your page, starting from what Company you might be representing or what products are you selling.
What is Internet Marketing?
The main idea in internet marketing is to sell your products and services online using a website. Internet marketing is a cost effective way to get the maximum number of customers to a small period of time and cost twenty hour hours a day. Internet marketing is the fastest growing advertising method for companies today, most advertising agencies today are trying to update themselves everyday in order to cope up with the increasing demand of online marketing.
How to start with your internet marketing campaign
There are a lot of website marketing companies all over the internet; they offer various online marketing solutions that are sometimes difficult to choose from. The most important thing that you must consider is your budget. How much money can you spare for online marketing? It is important that when you initiate online marketing, this budget needs to last throughout the year in order for you to reap the best benefits with your online marketing. The money that you will receive from online purchases can be used to invest further into your internet marketing campaign.
There is a lot of internet marketing campaigns available all over the internet but we will just discuss the most popular among them, these are E-mail marketing, marketing with banners, cost per click advertisement.
Email marketing is about getting email addresses from your internet marketing companies. These companies give emails to you for a fixed price. After acquiring email addresses its is now time to send emails to these email addresses. Email marketing has been proven to be successful but costing quite a bit and spends a lot of time with your email design.
Banner Marketing is one of the cheapest forms of Internet Marketing but is also a risky venture. Most Internet Marketing Companies knows that these kind of advertisements are just for Branding purposes only and does not ensure an enormous traffic to your website. It has been found out that only one of twenty viewers click on these banners so you can’t expect an outright increase in traffic. But other strategies can be employed in this kind of marketing, such as paying your marketing company to keep your banner above other banners.
Cost per Click advertisement is one of the most common forms of search engine marketing available online. Being searched online is based on the search engine users search phrase or word, the search engine automatically includes related pages within a certain search. A common example for a cost per click advertisement is the one that you can see in Google results. You must be aware however that you will only receive 2 to 25 percent of all the traffic. When you use cost per click for your internet marketing you will notice that you will have at least a decent traffic in your website. This kind of advertising however is a bit expensive because you have to pay more in order for you to be ahead of other competitors.
With this kind of information it would be easier for you to use what kind of Internet Marketing Campaign you have to do for your website. It is through your own decision in which marketing strategy best fits.
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