General

General

I think you’ll agree that most sales and marketing people have very different personalities and depending on corporate culture, management styles and direction, the important functions they direct and manage can either work together in harmony or be very challenging especially for successful trade show exhibit planning and participation.

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In many corporations, the trade show exhibit program is considered, managed and budgeted as a marketing support function and usually reports to either a marketing, marketing communications or advertising manager. …

I think you’ll agree that most sales and marketing people have very different personalities and depending on corporate culture, management styles and direction, the important functions they direct and manage can either work together in harmony or be very challenging especially for successful trade show exhibit planning and participation. Read More
General

Developing clarity on your target market can be one of your most valuable business activities. Most small business owners make the mistake of believing everyone is their target market. Then they develop marketing materials that are overly broad. The result is that their materials aren’t effective in attracting the types of clients they really want.

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This mistake usually happens because we humans fear that we might “lose business” unless we include everyone. However, with an overly broad target market, you can’t describe in depth the …

Developing clarity on your target market can be one of your most valuable business activities. Most small business owners make the mistake of believing everyone is their target market. Then they develop marketing materials that are overly broad. The result is that their materials aren’t effective in attracting the types of clients they really want. Read More
General

It is not easy to build a network marketing business. The majority of people who venture into network marketing fail; only a small percentage of about 3% succeed. That is a very small percentage. What does that mean for you? That means that the successful 3% of network marketers are in a class all by themselves. They are looking at what the masses are doing and then they are venturing in the total opposite direction. They are innovators who stand out from the crowd. They are doing things that far exceed what most are willing to do. They are eating, sleeping and breathing their network marketing businesses. You will not get very far if you are just average.

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Today, the economy is in turmoil and millions upon millions of people are struggling, out of work, and trying to figure out how to provide for their families. People are …

It is not easy to build a network marketing business. The majority of people who venture into network marketing fail; only a small percentage of about 3% succeed. That is a very small percentage. What does that mean for you? That means that the successful 3% of network marketers are in a class all by themselves. They are looking at what the masses are doing and then they are venturing in the total opposite direction. They are innovators who stand out from the crowd. They are doing things that far exceed what most are willing to do. They are eating, sleeping and breathing their network marketing businesses. You will not get very far if you are just average. Read More
General

With the growth of the marketing field it is seen that marketing business is making use of the latest technologies to support the concept of marketing. With the coming up of mobile phones, communication has become extremely easy for everyone and people now prefer carrying a personal cellphone. Apart from people making use of mobile phone technology it is seen that marketers have also used this technology to promote their goods/services through the concept of mobile marketing. Mobile phones have also supported this form of marketing and helped several marketers to promote their products through a simple SMS.

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Personal mobiles phones are advantageous for both the users and marketers because first hand information can directly be conveyed to a user that too at a personal level through mobile …

With the growth of the marketing field it is seen that marketing business is making use of the latest technologies to support the concept of marketing. With the coming up of mobile phones, communication has become extremely easy for everyone and people now prefer carrying a personal cellphone. Apart from people making use of mobile phone technology it is seen that marketers have also used this technology to promote their goods/services through the concept of mobile marketing. Mobile phones have also supported this form of marketing and helped several marketers to promote their products through a simple SMS. Read More
General

While helping traditional ecommerce companies increase their organic search engine marketing, I realized that the services and techniques we apply to those traditional ecommerce clients can be utilized by Internet marketers anywhere and everywhere, including affiliate marketers!

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My realization led me to write this article. My goal here is to outline the general process and techniques we employ for organic search engine marketing. I’m going to construct …

While helping traditional ecommerce companies increase their organic search engine marketing, I realized that the services and techniques we apply to those traditional ecommerce clients can be utilized by Internet marketers anywhere and everywhere, including affiliate marketers! Read More
General

Businesses that have taken the bold step of working with virtual marketers have varied experiences to share. While some have enjoyed a great experience, others have not been so lucky as such, but for others, they have been very unfortunate and have a devastating story to tell. Ideally, as you plan to hire a virtual marketing team, you need to be well-informed so that you can do things right the first time. This will save you a lot of aggravation and stress that could result from having the wrong team for your business.

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The first step before hiring a virtual team to do the marketing for you is to evaluate the nature of your work. This involves the ability of getting the bigger …

Businesses that have taken the bold step of working with virtual marketers have varied experiences to share. While some have enjoyed a great experience, others have not been so lucky as such, but for others, they have been very unfortunate and have a devastating story to tell. Ideally, as you plan to hire a virtual marketing team, you need to be well-informed so that you can do things right the first time. This will save you a lot of aggravation and stress that could result from having the wrong team for your business. Read More
General

Internet is a window to the world. People who are into marketing can use it to their advantage if they have even a little knowledge about it. Internet network marketing is an electronic manifestation of traditional marketing. A master of any subject will continue to remain a master whatever filed he is in, and will perform far better than those who want to obtain mastery. Therefore a marketer who is good in marketing will remain good both in the off-line market as well as in the on-line market. Internet marketing is the key to your growth. The world is waiting for you to begin and introduce your products or services. You need to have some information about the tools used in this area so that you can build your business successfully.

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By investing a little money (as opposed to traditional way of marketing) you can advertise your products to a wider range of demographics. You can actually walk away with millions …

Internet is a window to the world. People who are into marketing can use it to their advantage if they have even a little knowledge about it. Internet network marketing is an electronic manifestation of traditional marketing. A master of any subject will continue to remain a master whatever filed he is in, and will perform far better than those who want to obtain mastery. Therefore a marketer who is good in marketing will remain good both in the off-line market as well as in the on-line market. Internet marketing is the key to your growth. The world is waiting for you to begin and introduce your products or services. You need to have some information about the tools used in this area so that you can build your business successfully. Read More
General

Historically the bull-bear cycle lasts about 4 years, with the bull market lasting for about 3 years while the Bear portion lasts for nearly 1 year. Stocks have trended higher throughout the stock market’s history so the odds are with you over time if you trade long as opposed to short selling. These statistics favor being long most of the time and sitting out some market periods that are not the ideal conditions for being long. Those less than ideal conditions also provide another opportunity besides being in cash to get short the market and try to profit from falling stock prices. Selling short in a bear market can be very profitable but it is a much tougher road than being long a bull market. Tonight we’ll discuss why that is.

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Many novice traders and even more experienced traders have trouble surviving bear markets. Most of the time, it is because they have a false sense of security as they simply …

Historically the bull-bear cycle lasts about 4 years, with the bull market lasting for about 3 years while the Bear portion lasts for nearly 1 year. Stocks have trended higher throughout the stock market’s history so the odds are with you over time if you trade long as opposed to short selling. These statistics favor being long most of the time and sitting out some market periods that are not the ideal conditions for being long. Those less than ideal conditions also provide another opportunity besides being in cash to get short the market and try to profit from falling stock prices. Selling short in a bear market can be very profitable but it is a much tougher road than being long a bull market. Tonight we’ll discuss why that is. Read More