Although your small business can’t compete on equal grounds with a large business, it can definitely be as profitable and as successful, well at least in terms of ratios and percentages. At any rate, niche marketing is perhaps the most effective way for your small business to succeed. With the limited resources of your enterprise, your only way is to focus on a small segment of the market, particularly that which has been untapped.
Meeting the Needs of a Niche Market Niche marketing is all about capitalizing on the unmet needs of a particular demographic. It’s not a very difficult or complicated strategy. In …
Although your small business can’t compete on equal grounds with a large business, it can definitely be as profitable and as successful, well at least in terms of ratios and percentages. At any rate, niche marketing is perhaps the most effective way for your small business to succeed. With the limited resources of your enterprise, your only way is to focus on a small segment of the market, particularly that which has been untapped. Read More