If you have ever ventured out into the world of network marketing, mlm or any of hundreds of other types of similar marketing plans, then you know that the one basic required criteria for success in any of them is recruiting. Without people who become a part of your “network” at some level of participation there can be no success at all. Many of these businesses are homebased, some are promoted through the Internet and some by other, less sophisticated, means. Regardless of how a particular business is defined, someone has to purchase the products that generate a significant flow of business activity through your organization, either to consume directly, or resell for a profit to a retail customer. My role as homebased business consultant is to simply help those who are interested in network marketing to see how, where, and if, they are a fit for a homebased business. Recruiting, or sponsoring as it is referred to most of the time, is essential, and, for reasons that I attribute to basic human nature and conditioning, is also the least pleasant of all the activities that one might need to engage in to promote the growth of their network marketing business. There are a number of ways to overcome the negatives that most associate with recruiting, but such is not the focus of this particular article. I will deal with that subject, as well as a more complete definition of what a “network marketing” business really is, in the future. In the meantime, for those of you who would like more, I suggest you visit the pages I have provided below. For now, however, I want to explain “why network marketing works”.

A while back I attended a meeting where a very successful network builder/recruiter was presenting. He asked a question of the audience which, he quickly pointed out, didn’t necessarily have …

If you have ever ventured out into the world of network marketing, mlm or any of hundreds of other types of similar marketing plans, then you know that the one basic required criteria for success in any of them is recruiting. Without people who become a part of your “network” at some level of participation there can be no success at all. Many of these businesses are homebased, some are promoted through the Internet and some by other, less sophisticated, means. Regardless of how a particular business is defined, someone has to purchase the products that generate a significant flow of business activity through your organization, either to consume directly, or resell for a profit to a retail customer. My role as homebased business consultant is to simply help those who are interested in network marketing to see how, where, and if, they are a fit for a homebased business. Recruiting, or sponsoring as it is referred to most of the time, is essential, and, for reasons that I attribute to basic human nature and conditioning, is also the least pleasant of all the activities that one might need to engage in to promote the growth of their network marketing business. There are a number of ways to overcome the negatives that most associate with recruiting, but such is not the focus of this particular article. I will deal with that subject, as well as a more complete definition of what a “network marketing” business really is, in the future. In the meantime, for those of you who would like more, I suggest you visit the pages I have provided below. For now, however, I want to explain “why network marketing works”. Read More