Email marketing is widely considered to be the best, most effective and most personal forms of marketing available to brands today. In a way, it functions as the all-encompassing advertising medium – it brings together features of display advertising with that of rich, interactive media as well as being the digital proponent of pure direct marketing. Because of email marketing’s complexity and concurrent simplicity, it perfectly reflects the core values of marketing. By taking a look at some of email marketing’s core values and rules, marketers can learn a great deal about how to manage campaigns and businesses that go beyond the inbox.
Put the customer’s needs first In email marketing, campaigns are sent directly to actual people and are thus designed with human contact in mind. The very experience of receiving, reading …
Email marketing is widely considered to be the best, most effective and most personal forms of marketing available to brands today. In a way, it functions as the all-encompassing advertising medium – it brings together features of display advertising with that of rich, interactive media as well as being the digital proponent of pure direct marketing. Because of email marketing’s complexity and concurrent simplicity, it perfectly reflects the core values of marketing. By taking a look at some of email marketing’s core values and rules, marketers can learn a great deal about how to manage campaigns and businesses that go beyond the inbox. Read More