Mobile marketing has huge potential for businesses and customers and even though it is presently not well known predictions indicate that within the next three years more than half of those using the internet will be accessing the web through handheld devices and mobiles. This type marketing is more than just bombarding people with SMS or texting messages, it also involves mobile applications and mobile friendly websites where marketers can target much larger audiences. In addition, with the greater abundance of mobile phones marketers will be able to deliver ads specifically to these users and as GPS systems become more popular marketers will know the location of the users and send appropriate ads to individual users. For example, someone walking near a Starbucks could be sent an advertisement for a specific drink like a caramel latte with a coupon attached which would be a great enticement for that person to buy the latte.

Many users who also connect with social media applications like FourSquare, a location-based social networking website, are becoming more numerous and are being targeted by area shopping malls and stores. …

Mobile marketing has huge potential for businesses and customers and even though it is presently not well known predictions indicate that within the next three years more than half of those using the internet will be accessing the web through handheld devices and mobiles. This type marketing is more than just bombarding people with SMS or texting messages, it also involves mobile applications and mobile friendly websites where marketers can target much larger audiences. In addition, with the greater abundance of mobile phones marketers will be able to deliver ads specifically to these users and as GPS systems become more popular marketers will know the location of the users and send appropriate ads to individual users. For example, someone walking near a Starbucks could be sent an advertisement for a specific drink like a caramel latte with a coupon attached which would be a great enticement for that person to buy the latte. Read More